---
title: Expanding a Beverage Multinational’s Distribution Network with Where To Buy
url: https://click2buy.com/case-studies/la-martiniquaise/
type: case_studies
date: 2024-04-26
description: How the group optimized their sales channels, developed their retail network and boosted their revenue with Click2Buy!
---

# Expanding a Beverage Multinational’s Distribution Network with Where To Buy

Founded by Jean Cayard in 1934, La Martiniquaise-Bardinet is a French group that has developed a broad portfolio of brands in all categories of wines and spirits. Exceeding €1 billion in annual sales, the Group possesses 38 subsidiaries and production sites.

## Context

The La Martiniquaise-Bardinet group was tasked with improving the user experience of its visitors across all of their branded websites as well as solving the problems related to the accessibility of certain products in its physical and digital points of sale.

## Needs and challenges

On the recommendation of Auchan, the group turned to Click2Buy, who offered them an innovative solution to revolutionize their customer journey.