---
title: Where To Buy & E-Commerce: Coexisting in Harmony
url: https://click2buy.com/case-studies/magimix/
type: case_studies
date: 2024-04-26
description: How Magimix created an omnichannel experience for its visitors and boosted the value of their retail partners with Click2Buy!
---

# Where To Buy & E-Commerce: Coexisting in Harmony

Since 1971, Magimix has been supporting French households in home cooking. As a pure player in culinary preparation and proudly Made in France, Magimix is renowned for its innovative products as well as their simplicity, efficiency, and durability. Magimix is the inventor of the multifunction food processor, often imitated but never equaled.

## Context

In 2018, Magimix had two websites: a showcase site with an internal Store Locator and an e-commerce site. In 2020, the company decided to merge these two sites into a single, new retail website.

## Needs and challenges

Magimix needed a solution that not only promised an omnichannel experience, but also was easy to implement and did not require extra manpower from their end.