---
title: Modernizing the Customer Experience of a Multinational
url: https://click2buy.com/case-studies/mccain/
type: case_studies
date: 2024-04-26
description: How McCain modernized the customer journey and facilitated product accessibility across multiple countries with Click2Buy!
---

# Modernizing the Customer Experience of a Multinational

Founded in 1957, McCain is a Canadian multinational frozen food company synonymous with the word potato. With revenues exceeding $11b, they are the definitive leader in the frozen food sector. Today, 1 in every 4 french fries sold in the world is a McCain french fry.

## Context

As a beloved brand in their sector and a major multinational, McCain sees themselves with multiple showcase websites for their products across North America and Europe which generate a significant amount of traffic across them.

## Needs and challenges

In 2021, following intensive research and social listening, McCain determined that their consumers were looking for a better user experience with regards to the McCain brand and a reliable way to find their products across Europe.