Milwaukee

Boosting New Market Entry with Where To Buy

How Milwaukee took their digital efforts to the next level through data driven decision-making and conversion rate optimisation thanks to Click2Buy!

Founded in the heart of Ame rica, Milwaukee is a distinguished name in the power tool industry. With a legacy that dates back to the early 20th century, Milwaukee has etched its name as a pioneer in the development and manufac turing of heavy-duty power tools.

Context

Milwaukee, a renowned power tool manufacturer, faced a formidable challenge: breaking into the highly competitive UK market. Known for their robust and innovative tools, Milwaukee’s journey in the UK was marked by a determination to not only introduce their brand but to dominate the digital landscape.

Needs and challenges

Milwaukee sought a partnership that could help transform their digital efforts into a fully fleshed-out sales funnel, leading them to Click2Buy’s ‘Where to Buy’ solution.

Results obtained with Click2Buy

  • 11% of all traffic across product pages on the Milwaukee website is redirected to retailers
  • 71% Share of engagement from mobile sources on the brand site
  • 9/10 : Latest NPS given by Milwauke to Click2Buy

Ben Shaw - 

Digital Marketing Executive @ 

“We build our digital media campaigns around the solution, that’s how important Where to Buy is for us. We’re trying to put as much focus on it as possible, and we’re seeing other countries jumping on board as well.”

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Thomas Samsoen - Click2Buy

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