---
title: The Key to Mastering the Customer Journey
url: https://click2buy.com/case-studies/poolstar/
type: case_studies
date: 2024-04-26
description: How a B2B brand like Poolstar successfully maintained end-to-end control over the customer journey!
---

# The Key to Mastering the Customer Journey

With a focus on three distinct realms – swimming pools, wellbeing, and aquatic leisure – Poolstar has established itself as a French manufacturer that embodies innovation at its core. Since 2006, the brand has evolved into a true industry benchmark. Today, Poolstar products are distributed through various channels, including specialized stores, major home improvement retailers, and authorized dealers.

## Context

Once destined for direct online sales to the general public, Poolstar made a bold move in 2010, shifting its focus to the B2B market. With a desire to enhance its market presence, Poolstar sought out renowned retail giants that had already gained the trust of consumers.

## Needs and challenges

Embracing the digital age and aiming to create a seamless customer experience, Poolstar made a strategic decision to integrate a cutting-edge Where to Buy solution on its website. This transformative step allowed Poolstar to tap into the power of generated traffic and convert it into tangible in-store visits through an irresistible drive-to-store strategy.