---
title: Combining Performance and Fluidity on a High Traffic Website
url: https://click2buy.com/case-studies/thomson/
type: case_studies
date: 2024-05-13
description: How Thomson optimized the user experience and product visibility on their website!
---

# Combining Performance and Fluidity on a High Traffic Website

Trailblazer in technological innovations, Thomson is a French brand founded in 1893, specializing in electronic and home appliances. With a global presence in Europe, the United States, and Asia, Thomson is the go-to choice for premium, Made in France products.

## Context

In 2019, Thomson launched its website, mythomson.com, which swiftly garnered a remarkable level of traffic. However, the site lacked the means to convert these visitors into customers.

## Needs and challenges

The brand began exploring a store locator solution but soon realized that a Where to Buy solution was better suited to direct consumers to its trusted partner retailers, while providing additional information that their customers may be looking for during the purchasing phase.