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Combining Performance and Fluidity on a High Traffic Website

How Thomson optimized the user experience and product visibility on their website!

Trailblazer in technological innovations, Thomson is a French brand founded in 1893, specializing in electronic and home appliances. With a global presence in Europe, the United States, and Asia, Thomson is the go-to choice for premium, Made in France products.


In 2019, Thomson launched its website,, which swiftly garnered a remarkable level of traffic. However, the site lacked the means to convert these visitors into customers.

Needs and challenges

The brand began exploring a store locator solution but soon realized that a Where to Buy solution was better suited to direct consumers to its trusted partner retailers, while providing additional information that their customers may be looking for during the purchasing phase.

Results obtained with Click2Buy

  • Click2Buy partner since 2010
  • 34% of all qualified traffic across their product pages are sent to a point of sale
  • 10/10 : Latest NPS given by Thomson

Thierry Métayer - 

E-commerce and Marketing Director @ 

“The Where to Buy solution offers a financial ROI, but it goes beyond that. It’s also the user experience we provide to our customers and the valuable data insights we can derive from it that make it truly ROI-driven.”


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ROI, customization, accompaniment… our clients talk about it all! Fill out the form below and you’ll be on your way to reading the full case study.

Thomas Samsoen - Click2Buy

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