---
title: Monetizing Traffic Across Borders with Where To Buy
url: https://click2buy.com/case-studies/vtech/
type: case_studies
date: 2024-04-26
description: How VTech transformed their websites into fully fledged sales channels and started monetizing their traffic!
---

# Monetizing Traffic Across Borders with Where To Buy

*Inspiring Young Minds*, VTech is a pioneer in the world of educational toys and cutting edge technology. Established in 1976, VTech has been a leading global provider of electronic learning products for children and communication technology solutions.

## Context

Based out of Hong Kong, VTech has succeeded in penetrating and holding a significant market share across the globe. A reference in childrens’ toys with a strong digital presence, VTech decided to completemy revamp the entirety of the European websites in 2020.

## Needs and challenges

Initially not possessing their own webshop, VTech needed a way to present a frictionless shopping experience to their visitors and better monitize the traffic they were driving to their sites via organic and paid acquisition.