---
title: D2C and Where To Buy: A Perfect Pairing
url: https://click2buy.com/case-studies/yooji/
type: case_studies
date: 2024-04-26
description: How Yooji expanded its retail network and boosted the conversion of its website with Click2Buy!
---

# D2C and Where To Buy: A Perfect Pairing

Founded in 2012, YOOJI is a French organic baby food brand revolutioni zing the industry, proposing frozen portioned meals with no additives. In 2022, Yooji generated more than 75% of its total sales through digital channels: via click and collect, home delivery and its website.

## Context

In 2018, Yooji identified the need to develop its drive channels and offer consumers more reliable information about product availability.

## Needs and challenges

Already possessing a Store Locator on their site, Yooji turned to Click2Buy which presents a Where to Buy solution complementary to their e-commerce site.