---
title: Benchmark - FMCG and Grocery Brands
url: https://click2buy.com/ebook/fmcg-benchmark/
type: ebook
date: 2024-08-22
description: In our report, discover the trends and consumer purchasing behavior in the European FMCG sector.
---

# Benchmark - FMCG and Grocery Brands

## Introduction

### **The digital revolution is transforming the FMCG and Grocery sectors at an unprecedented pace.
**

How do we know? A significant portion of traffic on FMCG websites and digital channels is increasingly intent-driven, signaling a shift in how consumers interact with brands online and influence their purchasing decisions, both online and in-store. Understanding these digital habits can enhance your brand’s omnichannel strategy, helping you not only capture but also maintain a larger market share in a competitive environment.

Download our benchmark now and discover:

- Which retailers are receiving the most qualified traffic across Europe

- Insights into digital consumer behavior to better guide your omnichannel strategies

- Top-performing products and categories in the FMCG sector

And much more!

*Click2Buy has developed this report to provide a standardized set of measurements, methodologies, and benchmarks to help guide brand outcomes and strategies. The results are derived from a comprehensive analysis of KPIs, offering valuable insights for navigating the digital retail landscape.*