---
title: Benchmark - Health Care and OTC Brands
url: https://click2buy.com/ebook/health-and-e-commerce-report-2023/
type: ebook
date: 2024-05-28
description: In our report, discover the trends and consumer purchasing intentions in the e-health sector in 2023 in the European e-pharmacy market.
---

# Benchmark - Health Care and OTC Brands

## Introduction

### **OTC and health care brands are undergoing rapid digitalization.**

The proof? A third of all traffic on these branded websites and digital channels is highly intent-driven. Knowing how these consumers not only buy online but how their digital habits influence their customer journey in-store can enhance your brand’s digital strategy and help you maintain and capture a higher market share. 

Download our benchmark now and discover:

- Which retailers are receiving the most qualified traffic across Europe 

- Digital consumer behaviour insights to better guide your digital campaigns

- Top performing products and categories

And much more!

*Click2Buy has developed this report to provide a standardized set of measurements, methodology, and benchmarks to help guide brand outcomes and strategy. The results are the intersection of a collection of KPIs collected from several of our clients to understand online consumer purchasing behavior.*