The way people discover, decide and buy is being rewritten at an unprecedented pace.
How do we know? A growing share of shopping journeys now starts as a conversation rather than a search: consumers ask, compare and decide with AI before they ever reach a product page or a store. Yet the final, confident “yes” still happens where the promise becomes tangible: in store, in the hands of a real person. Understanding this new back-and-forth between AI, e-commerce and physical retail is now essential to capturing, and keeping, market share in an omnichannel world.
Download our study now and discover:
- How AI guides buyers from curiosity to confidence
- Why the physical store remains the emotional and decisive pillar of the purchase journey
- How winning brands combine e-commerce and retail networks instead of opposing them
- The rise of marketplaces and social commerce, illustrated by the TikTok Shop case in France
And much more!
Click2Buy, the international leader in Where to Buy, analyzed the behaviors and expectations of consumers to understand what drives them to buy faster. The results combine field data and third-party research to provide a standardized set of insights, methodologies and benchmarks to help guide brand strategies and outcomes in the digital retail landscape.
