{"id":63597,"date":"2024-05-13T15:52:05","date_gmt":"2024-05-13T13:52:05","guid":{"rendered":"https:\/\/click2buy.com\/\/?post_type=case_studies&#038;p=63597"},"modified":"2026-06-19T09:28:29","modified_gmt":"2026-06-19T07:28:29","slug":"thomson","status":"publish","type":"case_studies","link":"https:\/\/click2buy.com\/en\/case-studies\/thomson\/","title":{"rendered":"Combining Performance and Fluidity on a High Traffic Website"},"content":{"rendered":"\n<p class=\"wp-block-paragraph\">Trailblazer in technological innovations, Thomson is a French brand founded in 1893, specializing in electronic and home appliances. With a global presence in Europe, the United States, and Asia, Thomson is the go-to choice for premium, Made in France products.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">Context<\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">In 2019, Thomson launched its website, mythomson.com, which swiftly garnered a remarkable level of traffic. However, the site lacked the means to convert these visitors into customers.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">Needs and challenges<\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">The brand began exploring a store locator solution but soon realized that a Where to Buy solution was better suited to direct consumers to its trusted partner retailers, while providing additional information that their customers may be looking for during the purchasing phase.<\/p>\n\n\n\n<figure class=\"wp-block-embed is-type-video is-provider-youtube wp-block-embed-youtube wp-embed-aspect-16-9 wp-has-aspect-ratio\"><div class=\"wp-block-embed__wrapper\">\n<iframe title=\"Thomson - Website PopIn\" width=\"800\" height=\"450\" src=\"https:\/\/www.youtube.com\/embed\/dYPq0WJPH4I?feature=oembed&#038;enablejsapi=1&#038;origin=https:\/\/click2buy.com\" frameborder=\"0\" allow=\"accelerometer; autoplay; clipboard-write; encrypted-media; gyroscope; picture-in-picture; web-share\" referrerpolicy=\"strict-origin-when-cross-origin\" allowfullscreen><\/iframe>\n<\/div><\/figure>\n","protected":false},"excerpt":{"rendered":"<p>How Thomson optimized the user experience and product visibility on their website!<\/p>\n","protected":false},"featured_media":63590,"template":"","brand_quote_page":[122],"class_list":["post-63597","case_studies","type-case_studies","status-publish","has-post-thumbnail","hentry","brand_quote_page-home"],"acf":[],"_links":{"self":[{"href":"https:\/\/click2buy.com\/en\/wp-json\/wp\/v2\/case_studies\/63597","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/click2buy.com\/en\/wp-json\/wp\/v2\/case_studies"}],"about":[{"href":"https:\/\/click2buy.com\/en\/wp-json\/wp\/v2\/types\/case_studies"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/click2buy.com\/en\/wp-json\/wp\/v2\/media\/63590"}],"wp:attachment":[{"href":"https:\/\/click2buy.com\/en\/wp-json\/wp\/v2\/media?parent=63597"}],"wp:term":[{"taxonomy":"brand_quote_page","embeddable":true,"href":"https:\/\/click2buy.com\/en\/wp-json\/wp\/v2\/brand_quote_page?post=63597"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}