{"id":63754,"date":"2024-04-26T14:33:00","date_gmt":"2024-04-26T12:33:00","guid":{"rendered":"https:\/\/click2buy.com\/\/?post_type=case_studies&#038;p=63754"},"modified":"2024-05-13T15:50:12","modified_gmt":"2024-05-13T13:50:12","slug":"mccain","status":"publish","type":"case_studies","link":"https:\/\/click2buy.com\/en\/case-studies\/mccain\/","title":{"rendered":"Modernizing the Customer Experience of a Multinational"},"content":{"rendered":"\n<p class=\"wp-block-paragraph\">Founded in 1957, McCain is a Canadian multinational frozen food company synonymous with the word potato. With revenues exceeding $11b, they are the definitive leader in the frozen food sector. Today, 1 in every 4 french fries sold in the world is a McCain french fry.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">Context<\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">As a beloved brand in their sector and a major multinational, McCain sees themselves with multiple showcase websites for their products across North America and Europe which generate a significant amount of traffic across them.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">Needs and challenges<\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">In 2021, following intensive research and social listening, McCain determined that their consumers were looking for a better user experience with regards to the McCain brand and a reliable way to find their products across Europe.<\/p>\n\n\n\n<figure class=\"wp-block-embed is-type-video is-provider-youtube wp-block-embed-youtube wp-embed-aspect-16-9 wp-has-aspect-ratio\"><div class=\"wp-block-embed__wrapper\">\n<iframe title=\"McCain Widget Multi-Pays\" width=\"800\" height=\"450\" src=\"https:\/\/www.youtube.com\/embed\/ZYkHVdhmudw?feature=oembed\" frameborder=\"0\" allow=\"accelerometer; autoplay; clipboard-write; encrypted-media; gyroscope; picture-in-picture; web-share\" referrerpolicy=\"strict-origin-when-cross-origin\" allowfullscreen><\/iframe>\n<\/div><\/figure>\n","protected":false},"excerpt":{"rendered":"<p>How McCain modernized the customer journey and facilitated product accessibility across multiple countries with Click2Buy!<\/p>\n","protected":false},"featured_media":63592,"template":"","brand_quote_page":[122],"class_list":["post-63754","case_studies","type-case_studies","status-publish","has-post-thumbnail","hentry","brand_quote_page-home"],"acf":[],"_links":{"self":[{"href":"https:\/\/click2buy.com\/en\/wp-json\/wp\/v2\/case_studies\/63754","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/click2buy.com\/en\/wp-json\/wp\/v2\/case_studies"}],"about":[{"href":"https:\/\/click2buy.com\/en\/wp-json\/wp\/v2\/types\/case_studies"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/click2buy.com\/en\/wp-json\/wp\/v2\/media\/63592"}],"wp:attachment":[{"href":"https:\/\/click2buy.com\/en\/wp-json\/wp\/v2\/media?parent=63754"}],"wp:term":[{"taxonomy":"brand_quote_page","embeddable":true,"href":"https:\/\/click2buy.com\/en\/wp-json\/wp\/v2\/brand_quote_page?post=63754"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}