{"id":63770,"date":"2024-04-26T14:52:56","date_gmt":"2024-04-26T12:52:56","guid":{"rendered":"https:\/\/click2buy.com\/\/?post_type=case_studies&#038;p=63770"},"modified":"2026-06-18T17:37:26","modified_gmt":"2026-06-18T15:37:26","slug":"vtech","status":"publish","type":"case_studies","link":"https:\/\/click2buy.com\/en\/case-studies\/vtech\/","title":{"rendered":"Monetizing Traffic Across Borders with Where To Buy"},"content":{"rendered":"\n<p class=\"wp-block-paragraph\"><em>Inspiring Young Minds<\/em>, VTech is a pioneer in the world of educational toys and cutting edge technology. Established in 1976, VTech has been a leading global provider of electronic learning products for children and communication technology solutions.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">Context<\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">Based out of Hong Kong, VTech has succeeded in penetrating and holding a significant market share across the globe. A reference in childrens\u2019 toys with a strong digital presence, VTech decided to completemy revamp the entirety of the European websites in 2020.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">Needs and challenges<\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">Initially not possessing their own webshop, VTech needed a way to present a frictionless shopping experience to their visitors and better monitize the traffic they were driving to their sites via organic and paid acquisition.<\/p>\n\n\n\n<figure class=\"wp-block-embed is-type-video is-provider-youtube wp-block-embed-youtube wp-embed-aspect-16-9 wp-has-aspect-ratio\"><div class=\"wp-block-embed__wrapper\">\n<iframe title=\"VTech - DE - Desktop - Product Page - 2023\" width=\"800\" height=\"450\" src=\"https:\/\/www.youtube.com\/embed\/iW_BA5Q5wkk?feature=oembed&#038;enablejsapi=1&#038;origin=https:\/\/click2buy.com\" frameborder=\"0\" allow=\"accelerometer; autoplay; clipboard-write; encrypted-media; gyroscope; picture-in-picture; web-share\" referrerpolicy=\"strict-origin-when-cross-origin\" allowfullscreen><\/iframe>\n<\/div><\/figure>\n","protected":false},"excerpt":{"rendered":"<p>How VTech transformed their websites into fully fledged sales channels and started monetizing their traffic!<\/p>\n","protected":false},"featured_media":63584,"template":"","brand_quote_page":[122],"class_list":["post-63770","case_studies","type-case_studies","status-publish","has-post-thumbnail","hentry","brand_quote_page-home"],"acf":[],"_links":{"self":[{"href":"https:\/\/click2buy.com\/en\/wp-json\/wp\/v2\/case_studies\/63770","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/click2buy.com\/en\/wp-json\/wp\/v2\/case_studies"}],"about":[{"href":"https:\/\/click2buy.com\/en\/wp-json\/wp\/v2\/types\/case_studies"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/click2buy.com\/en\/wp-json\/wp\/v2\/media\/63584"}],"wp:attachment":[{"href":"https:\/\/click2buy.com\/en\/wp-json\/wp\/v2\/media?parent=63770"}],"wp:term":[{"taxonomy":"brand_quote_page","embeddable":true,"href":"https:\/\/click2buy.com\/en\/wp-json\/wp\/v2\/brand_quote_page?post=63770"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}