{"id":63782,"date":"2024-04-26T15:14:12","date_gmt":"2024-04-26T13:14:12","guid":{"rendered":"https:\/\/click2buy.com\/\/?post_type=case_studies&#038;p=63782"},"modified":"2026-06-18T17:03:56","modified_gmt":"2026-06-18T15:03:56","slug":"la-martiniquaise","status":"publish","type":"case_studies","link":"https:\/\/click2buy.com\/en\/case-studies\/la-martiniquaise\/","title":{"rendered":"Expanding a Beverage Multinational\u2019s Distribution Network with Where To Buy"},"content":{"rendered":"\n<p class=\"wp-block-paragraph\">Founded by Jean Cayard in 1934, La Martiniquaise-Bardinet is a French group that has developed a broad portfolio of brands in all categories of wines and spirits. Exceeding \u20ac1 billion in annual sales, the Group possesses 38 subsidiaries and production sites.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">Context<\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">The La Martiniquaise-Bardinet group was tasked with improving the user experience of its visitors across all of their branded websites as well as solving the problems related to the accessibility of certain products in its physical and digital points of sale.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">Needs and challenges<\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">On the recommendation of Auchan, the group turned to Click2Buy, who offered them an innovative solution to revolutionize their customer journey.<\/p>\n\n\n\n<figure class=\"wp-block-embed is-type-video is-provider-youtube wp-block-embed-youtube wp-embed-aspect-16-9 wp-has-aspect-ratio\"><div class=\"wp-block-embed__wrapper\">\n<iframe title=\"La Martiniquaise-Bardinet - FMCG - Product Page - 2023\" width=\"800\" height=\"450\" src=\"https:\/\/www.youtube.com\/embed\/iGrjp-YvwxI?feature=oembed&#038;enablejsapi=1&#038;origin=https:\/\/click2buy.com\" frameborder=\"0\" allow=\"accelerometer; autoplay; clipboard-write; encrypted-media; gyroscope; picture-in-picture; web-share\" referrerpolicy=\"strict-origin-when-cross-origin\" allowfullscreen><\/iframe>\n<\/div><\/figure>\n","protected":false},"excerpt":{"rendered":"<p>How the group optimized their sales channels, developed their retail network and boosted their revenue with Click2Buy!<\/p>\n","protected":false},"featured_media":63578,"template":"","brand_quote_page":[122],"class_list":["post-63782","case_studies","type-case_studies","status-publish","has-post-thumbnail","hentry","brand_quote_page-home"],"acf":[],"_links":{"self":[{"href":"https:\/\/click2buy.com\/en\/wp-json\/wp\/v2\/case_studies\/63782","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/click2buy.com\/en\/wp-json\/wp\/v2\/case_studies"}],"about":[{"href":"https:\/\/click2buy.com\/en\/wp-json\/wp\/v2\/types\/case_studies"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/click2buy.com\/en\/wp-json\/wp\/v2\/media\/63578"}],"wp:attachment":[{"href":"https:\/\/click2buy.com\/en\/wp-json\/wp\/v2\/media?parent=63782"}],"wp:term":[{"taxonomy":"brand_quote_page","embeddable":true,"href":"https:\/\/click2buy.com\/en\/wp-json\/wp\/v2\/brand_quote_page?post=63782"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}