{"id":63786,"date":"2024-04-26T15:24:15","date_gmt":"2024-04-26T13:24:15","guid":{"rendered":"https:\/\/click2buy.com\/\/?post_type=case_studies&#038;p=63786"},"modified":"2026-06-18T17:19:47","modified_gmt":"2026-06-18T15:19:47","slug":"poolstar","status":"publish","type":"case_studies","link":"https:\/\/click2buy.com\/en\/case-studies\/poolstar\/","title":{"rendered":"The Key to Mastering the Customer Journey"},"content":{"rendered":"\n<p class=\"wp-block-paragraph\">With a focus on three distinct realms &#8211; swimming pools, wellbeing, and aquatic leisure &#8211; Poolstar has established itself as a French manufacturer that embodies innovation at its core. Since 2006, the brand has evolved into a true industry benchmark. Today, Poolstar products are distributed through various channels, including specialized stores, major home improvement retailers, and authorized dealers.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">Context<\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">Once destined for direct online sales to the general public, Poolstar made a bold move in 2010, shifting its focus to the B2B market. With a desire to enhance its market presence, Poolstar sought out renowned retail giants that had already gained the trust of consumers.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">Needs and challenges<\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">Embracing the digital age and aiming to create a seamless customer experience, Poolstar made a strategic decision to integrate a cutting-edge Where to Buy solution on its website. This transformative step allowed Poolstar to tap into the power of generated traffic and convert it into tangible in-store visits through an irresistible drive-to-store strategy.<\/p>\n\n\n\n<figure class=\"wp-block-embed is-type-video is-provider-youtube wp-block-embed-youtube wp-embed-aspect-16-9 wp-has-aspect-ratio\"><div class=\"wp-block-embed__wrapper\">\n<iframe title=\"Poolstar - DIY\" width=\"563\" height=\"1000\" src=\"https:\/\/www.youtube.com\/embed\/VgtZPKuEL_w?feature=oembed&#038;enablejsapi=1&#038;origin=https:\/\/click2buy.com\" frameborder=\"0\" allow=\"accelerometer; autoplay; clipboard-write; encrypted-media; gyroscope; picture-in-picture; web-share\" referrerpolicy=\"strict-origin-when-cross-origin\" allowfullscreen><\/iframe>\n<\/div><\/figure>\n","protected":false},"excerpt":{"rendered":"<p>How a B2B brand like Poolstar successfully maintained end-to-end control over the customer journey!<\/p>\n","protected":false},"featured_media":63588,"template":"","brand_quote_page":[122],"class_list":["post-63786","case_studies","type-case_studies","status-publish","has-post-thumbnail","hentry","brand_quote_page-home"],"acf":[],"_links":{"self":[{"href":"https:\/\/click2buy.com\/en\/wp-json\/wp\/v2\/case_studies\/63786","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/click2buy.com\/en\/wp-json\/wp\/v2\/case_studies"}],"about":[{"href":"https:\/\/click2buy.com\/en\/wp-json\/wp\/v2\/types\/case_studies"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/click2buy.com\/en\/wp-json\/wp\/v2\/media\/63588"}],"wp:attachment":[{"href":"https:\/\/click2buy.com\/en\/wp-json\/wp\/v2\/media?parent=63786"}],"wp:term":[{"taxonomy":"brand_quote_page","embeddable":true,"href":"https:\/\/click2buy.com\/en\/wp-json\/wp\/v2\/brand_quote_page?post=63786"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}