{"id":63793,"date":"2024-04-26T15:33:20","date_gmt":"2024-04-26T13:33:20","guid":{"rendered":"https:\/\/click2buy.com\/\/?post_type=case_studies&#038;p=63793"},"modified":"2026-06-18T16:16:40","modified_gmt":"2026-06-18T14:16:40","slug":"magimix","status":"publish","type":"case_studies","link":"https:\/\/click2buy.com\/en\/case-studies\/magimix\/","title":{"rendered":"Where To Buy &amp; E-Commerce: Coexisting in Harmony"},"content":{"rendered":"\n<p class=\"wp-block-paragraph\">Since 1971, Magimix has been supporting French households in home cooking. As a pure player in culinary preparation and proudly Made in France, Magimix is renowned for its innovative products as well as their simplicity, efficiency, and durability. Magimix is the inventor of the multifunction food processor, often imitated but never equaled.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">Context<\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">In 2018, Magimix had two websites: a showcase site with an internal Store Locator and an e-commerce site. In 2020, the company decided to merge these two sites into a single, new retail website.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">Needs and challenges<\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">Magimix needed a solution that not only promised an omnichannel experience, but also was easy to implement and did not require extra manpower from their end. <\/p>\n\n\n\n<figure class=\"wp-block-embed is-type-video is-provider-youtube wp-block-embed-youtube wp-embed-aspect-16-9 wp-has-aspect-ratio\"><div class=\"wp-block-embed__wrapper\">\n<iframe title=\"Magimix - HAP - Website - 2023\" width=\"800\" height=\"450\" src=\"https:\/\/www.youtube.com\/embed\/w721WWQevPY?feature=oembed&#038;enablejsapi=1&#038;origin=https:\/\/click2buy.com\" frameborder=\"0\" allow=\"accelerometer; autoplay; clipboard-write; encrypted-media; gyroscope; picture-in-picture; web-share\" referrerpolicy=\"strict-origin-when-cross-origin\" allowfullscreen><\/iframe>\n<\/div><\/figure>\n","protected":false},"excerpt":{"rendered":"<p>How Magimix created an omnichannel experience for its visitors and boosted the value of their retail partners with Click2Buy!<\/p>\n","protected":false},"featured_media":63580,"template":"","brand_quote_page":[122],"class_list":["post-63793","case_studies","type-case_studies","status-publish","has-post-thumbnail","hentry","brand_quote_page-home"],"acf":[],"_links":{"self":[{"href":"https:\/\/click2buy.com\/en\/wp-json\/wp\/v2\/case_studies\/63793","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/click2buy.com\/en\/wp-json\/wp\/v2\/case_studies"}],"about":[{"href":"https:\/\/click2buy.com\/en\/wp-json\/wp\/v2\/types\/case_studies"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/click2buy.com\/en\/wp-json\/wp\/v2\/media\/63580"}],"wp:attachment":[{"href":"https:\/\/click2buy.com\/en\/wp-json\/wp\/v2\/media?parent=63793"}],"wp:term":[{"taxonomy":"brand_quote_page","embeddable":true,"href":"https:\/\/click2buy.com\/en\/wp-json\/wp\/v2\/brand_quote_page?post=63793"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}