{"id":63794,"date":"2024-04-26T15:41:43","date_gmt":"2024-04-26T13:41:43","guid":{"rendered":"https:\/\/click2buy.com\/\/?post_type=case_studies&#038;p=63794"},"modified":"2026-06-18T16:48:37","modified_gmt":"2026-06-18T14:48:37","slug":"urgo","status":"publish","type":"case_studies","link":"https:\/\/click2buy.com\/en\/case-studies\/urgo\/","title":{"rendered":"Revolutionizing User Experience With Where To Buy"},"content":{"rendered":"\n<p class=\"wp-block-paragraph\">Recognized leader in the health and wellness sector, the Urgo Group is an established French laboratory with a long history marked by innovation and quality. The Urgo Group provides a wide range of healthcare products, combining effectiveness and accessibility. Their slogan, \u2018All your ailments deserve Urgo,\u2019 embodies the brand\u2019s commitment to offering effective healthcare solutions, underscoring their status as the preferred laboratory among pharmacists.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">Context<\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">In a context marked by Covid-19, where pharmacy visits were limited, this healthcare industry leader had to rethink its business approach. Recognized as the preferred laboratory of pharmacists, Urgo had, until then, a simple showcase website, acting more like a catalog than an active sales channel<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">Needs and challenges<\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">Faced with the challenges of the digital market, Urgo chose to revolutionize its strategy by partnering with Click2Buy. This collaboration gave rise to an innovative approach where campaigns are not only creative but also focused on measurable results and significant impact.<\/p>\n\n\n\n<figure class=\"wp-block-embed is-type-video is-provider-youtube wp-block-embed-youtube wp-embed-aspect-16-9 wp-has-aspect-ratio\"><div class=\"wp-block-embed__wrapper\">\n<iframe title=\"Urgo - 2023\" width=\"800\" height=\"450\" src=\"https:\/\/www.youtube.com\/embed\/r9Z9Upqq8KM?feature=oembed&#038;enablejsapi=1&#038;origin=https:\/\/click2buy.com\" frameborder=\"0\" allow=\"accelerometer; autoplay; clipboard-write; encrypted-media; gyroscope; picture-in-picture; web-share\" referrerpolicy=\"strict-origin-when-cross-origin\" allowfullscreen><\/iframe>\n<\/div><\/figure>\n","protected":false},"excerpt":{"rendered":"<p>How the Urgo Group transformed<br \/>\nits customer journey and<br \/>\nsupercharged advertising<br \/>\nperformance with Where to Buy!<\/p>\n","protected":false},"featured_media":63572,"template":"","brand_quote_page":[122],"class_list":["post-63794","case_studies","type-case_studies","status-publish","has-post-thumbnail","hentry","brand_quote_page-home"],"acf":[],"_links":{"self":[{"href":"https:\/\/click2buy.com\/en\/wp-json\/wp\/v2\/case_studies\/63794","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/click2buy.com\/en\/wp-json\/wp\/v2\/case_studies"}],"about":[{"href":"https:\/\/click2buy.com\/en\/wp-json\/wp\/v2\/types\/case_studies"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/click2buy.com\/en\/wp-json\/wp\/v2\/media\/63572"}],"wp:attachment":[{"href":"https:\/\/click2buy.com\/en\/wp-json\/wp\/v2\/media?parent=63794"}],"wp:term":[{"taxonomy":"brand_quote_page","embeddable":true,"href":"https:\/\/click2buy.com\/en\/wp-json\/wp\/v2\/brand_quote_page?post=63794"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}