{"id":67956,"date":"2025-04-01T16:17:13","date_gmt":"2025-04-01T14:17:13","guid":{"rendered":"https:\/\/click2buy.com\/?post_type=case_studies&#038;p=67956"},"modified":"2026-06-19T11:35:07","modified_gmt":"2026-06-19T09:35:07","slug":"frosch-optimized-purchase-journey","status":"publish","type":"case_studies","link":"https:\/\/click2buy.com\/en\/case-studies\/frosch-optimized-purchase-journey\/","title":{"rendered":"Frosch facilitates access to eco-friendly products thanks to an optimised purchasing process"},"content":{"rendered":"\n<p class=\"wp-block-paragraph\">Frosch, a leading brand in eco-friendly cleaning products, is part of the Werner &amp; Mertz group. Committed to environmental sustainability, it strives to offer effective cleaning solutions while being respectful of the planet.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Frosch therefore wanted to provide a simple and intuitive solution that would help customers quickly locate retailers offering its products while creating an <strong>optimized purchase journey<\/strong> on its website.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">Context<\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">Before implementing Click2Buy, Frosch\u2019s website primarily served as a platform to showcase its range of eco-friendly products. However, consumers had no direct way to find out where to purchase the brand\u2019s products, whether online or in stores.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Frosch wanted to provide a simple and intuitive solution to help its customers quickly locate retailers carrying its products while also improving the user experience on its website.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">Needs<\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">By integrating Click2Buy, Frosch aimed to achieve several key objectives:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li><strong>Optimize the user experience:<\/strong> Provide a seamless journey where customers select their product, enter their postal code, and instantly receive a list of purchasing options.<\/li>\n\n\n\n<li><strong>Facilitate product access:<\/strong> Enable consumers to quickly locate points of sale, both online and in stores, through a simple and intuitive module.<\/li>\n\n\n\n<li><strong>Create a direct link with retailers:<\/strong> Display real-time product availability and strengthen the relationship between Frosch, its retailers, and consumers.<\/li>\n<\/ul>\n\n\n\n<p class=\"wp-block-paragraph\"><br>The implementation of Click2Buy was smooth, directly integrated into Frosch\u2019s website, ensuring an optimal user experience.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Thanks to Click2Buy, Frosch has significantly improved product accessibility in Spain. The tool provides a fast and simple experience for consumers while allowing the brand to monitor the evolution of its distribution network with detailed statistics.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">A strategic partnership that combines ease of use, efficiency, and an optimized purchasing journey, contributing to Frosch\u2019s growth in the Spanish market.<\/p>\n\n\n\n<figure class=\"wp-block-embed is-type-video is-provider-youtube wp-block-embed-youtube wp-embed-aspect-16-9 wp-has-aspect-ratio\"><div class=\"wp-block-embed__wrapper\">\n<iframe title=\"Success Story Frosch - 2025 - EN\" width=\"800\" height=\"450\" src=\"https:\/\/www.youtube.com\/embed\/OHW3V-BUM4M?feature=oembed&#038;enablejsapi=1&#038;origin=https:\/\/click2buy.com\" frameborder=\"0\" allow=\"accelerometer; autoplay; clipboard-write; encrypted-media; gyroscope; picture-in-picture; web-share\" referrerpolicy=\"strict-origin-when-cross-origin\" allowfullscreen><\/iframe>\n<\/div><\/figure>\n","protected":false},"excerpt":{"rendered":"<p>Find out how Frosch facilitates access to its products by efficiently connecting consumers to distributors thanks to Click2Buy!<\/p>\n","protected":false},"featured_media":67958,"template":"","brand_quote_page":[122],"class_list":["post-67956","case_studies","type-case_studies","status-publish","has-post-thumbnail","hentry","brand_quote_page-home"],"acf":[],"_links":{"self":[{"href":"https:\/\/click2buy.com\/en\/wp-json\/wp\/v2\/case_studies\/67956","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/click2buy.com\/en\/wp-json\/wp\/v2\/case_studies"}],"about":[{"href":"https:\/\/click2buy.com\/en\/wp-json\/wp\/v2\/types\/case_studies"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/click2buy.com\/en\/wp-json\/wp\/v2\/media\/67958"}],"wp:attachment":[{"href":"https:\/\/click2buy.com\/en\/wp-json\/wp\/v2\/media?parent=67956"}],"wp:term":[{"taxonomy":"brand_quote_page","embeddable":true,"href":"https:\/\/click2buy.com\/en\/wp-json\/wp\/v2\/brand_quote_page?post=67956"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}