{"id":67288,"date":"2024-08-22T11:45:33","date_gmt":"2024-08-22T09:45:33","guid":{"rendered":"https:\/\/click2buy.com\/?post_type=ebook&#038;p=67288"},"modified":"2024-08-23T15:00:25","modified_gmt":"2024-08-23T13:00:25","slug":"fmcg-benchmark","status":"publish","type":"ebook","link":"https:\/\/click2buy.com\/en\/ebook\/fmcg-benchmark\/","title":{"rendered":"Benchmark &#8211; FMCG and Grocery Brands"},"content":{"rendered":"\n<h2 class=\"wp-block-heading\" id=\"h-introduction\">Introduction<\/h2>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"h-otc-and-health-care-brands-are-undergoing-rapid-digitalization\"><br><strong>The digital revolution is transforming the FMCG and Grocery sectors at an unprecedented pace.<br><\/strong><\/h3>\n\n\n\n<p class=\"wp-block-paragraph\">How do we know? A significant portion of traffic on FMCG websites and digital channels is increasingly intent-driven, signaling a shift in how consumers interact with brands online and influence their purchasing decisions, both online and in-store. Understanding these digital habits can enhance your brand\u2019s omnichannel strategy, helping you not only capture but also maintain a larger market share in a competitive environment.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Download our benchmark now and discover:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Which retailers are receiving the most qualified traffic across Europe<\/li>\n\n\n\n<li>Insights into digital consumer behavior to better guide your omnichannel strategies<\/li>\n\n\n\n<li>Top-performing products and categories in the FMCG sector<\/li>\n<\/ul>\n\n\n\n<p class=\"wp-block-paragraph\"><br>And much more!<\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><em>Click2Buy has developed this report to provide a standardized set of measurements, methodologies, and benchmarks to help guide brand outcomes and strategies. The results are derived from a comprehensive analysis of KPIs, offering valuable insights for navigating the digital retail landscape.<\/em><\/p>\n","protected":false},"excerpt":{"rendered":"<p>In our report, discover the trends and consumer purchasing behavior in the European FMCG sector.<\/p>\n","protected":false},"featured_media":67298,"template":"","class_list":["post-67288","ebook","type-ebook","status-publish","has-post-thumbnail","hentry"],"acf":[],"_links":{"self":[{"href":"https:\/\/click2buy.com\/en\/wp-json\/wp\/v2\/ebook\/67288","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/click2buy.com\/en\/wp-json\/wp\/v2\/ebook"}],"about":[{"href":"https:\/\/click2buy.com\/en\/wp-json\/wp\/v2\/types\/ebook"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/click2buy.com\/en\/wp-json\/wp\/v2\/media\/67298"}],"wp:attachment":[{"href":"https:\/\/click2buy.com\/en\/wp-json\/wp\/v2\/media?parent=67288"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}