{"id":64001,"date":"2024-05-13T15:50:58","date_gmt":"2024-05-13T13:50:58","guid":{"rendered":"https:\/\/click2buy.com\/\/case-studies\/combler-le-fosse-entre-les-marques-et-les-detaillants\/"},"modified":"2024-09-20T16:16:49","modified_gmt":"2024-09-20T14:16:49","slug":"michelin","status":"publish","type":"case_studies","link":"https:\/\/click2buy.com\/fr\/case-studies\/michelin\/","title":{"rendered":"Faire la Passerelle entre les Marques et les Distributeurs"},"content":{"rendered":"\n<p>Fond\u00e9e en 1889 par les fr\u00e8res Michelin, cette entreprise fran\u00e7aise est aujourd&rsquo;hui un leader mondial de l&rsquo;industrie du pneumatique. Pr\u00e9sente dans de nombreux pays, Michelin propose une gamme \u00e9tendue de pneumatiques pour diff\u00e9rents v\u00e9hicules. Reconnu pour son innovation et son engagement en faveur de la qualit\u00e9 et du d\u00e9veloppement durable, Michelin est une r\u00e9f\u00e9rence dans le secteur automobile.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">Contexte<\/h2>\n\n\n\n<p>Avant de se lancer dans le commerce \u00e9lectronique, Michelin avait deux objectifs clairs : vendre des pneus haut de gamme et faciliter leur montage. Michelin a donc cherch\u00e9 une solution pour cr\u00e9er un entonnoir de vente depuis les sites web de Michelin jusqu&rsquo;\u00e0 leurs distributeurs partenaires.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">Besoins<\/h2>\n\n\n\n<p>En 2020, Michelin, via Tyredating, s&rsquo;est tourn\u00e9 vers Click2Buy car sa solution pr\u00e9c\u00e9dente ne r\u00e9pondait pas enti\u00e8rement \u00e0 ses attentes en termes d&rsquo;exp\u00e9rience utilisateur et de fiabilit\u00e9 des flux. Aujourd&rsquo;hui, la solution Where to Buy permet de g\u00e9n\u00e9rer du trafic qualifi\u00e9 depuis les sites web de Michelin vers plus de trente distributeurs dans le monde qui ont les produits en stock.<\/p>\n\n\n\n<figure class=\"wp-block-embed is-type-video is-provider-youtube wp-block-embed-youtube wp-embed-aspect-16-9 wp-has-aspect-ratio\"><div class=\"wp-block-embed__wrapper\">\n<iframe title=\"Michelin Website FR 2023 AUTO\" width=\"800\" height=\"450\" src=\"https:\/\/www.youtube.com\/embed\/dsoLP_EO9mU?feature=oembed\" frameborder=\"0\" allow=\"accelerometer; autoplay; clipboard-write; encrypted-media; gyroscope; picture-in-picture; web-share\" referrerpolicy=\"strict-origin-when-cross-origin\" allowfullscreen><\/iframe>\n<\/div><\/figure>\n","protected":false},"excerpt":{"rendered":"<p>Comment Michelin a mon\u00e9tis\u00e9 son site et a consid\u00e9rablement am\u00e9lior\u00e9 ses relations avec les retailers !<\/p>\n","protected":false},"featured_media":63581,"template":"","brand_quote_page":[122],"class_list":["post-64001","case_studies","type-case_studies","status-publish","has-post-thumbnail","hentry","brand_quote_page-home"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v25.0 - 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