{"id":64002,"date":"2024-04-26T14:33:00","date_gmt":"2024-04-26T12:33:00","guid":{"rendered":"https:\/\/click2buy.com\/\/case-studies\/moderniser-lexperience-client-dune-multinationale\/"},"modified":"2024-05-31T12:42:46","modified_gmt":"2024-05-31T10:42:46","slug":"mccain","status":"publish","type":"case_studies","link":"https:\/\/click2buy.com\/fr\/case-studies\/mccain\/","title":{"rendered":"Moderniser l&rsquo;Exp\u00e9rience Client d&rsquo;une Multinationale"},"content":{"rendered":"\n<p>Fond\u00e9e en 1957, McCain est une multinationale canadienne sp\u00e9cialis\u00e9e dans les aliments surgel\u00e9s, synonyme du mot \u00ab\u00a0pomme de terre\u00a0\u00bb. Avec un chiffre d&rsquo;affaires de plus de 11 milliards de dollars, elle est le leader incontest\u00e9 du secteur des aliments surgel\u00e9s. Aujourd&rsquo;hui, une frite sur quatre vendue dans le monde est une frite McCain.<\/p>\n\n<h2 class=\"wp-block-heading\">Contexte<\/h2>\n\n<p>En tant que marque appr\u00e9ci\u00e9e dans son secteur et grande multinationale, McCain dispose de plusieurs sites web de pr\u00e9sentation de ses produits en Am\u00e9rique du Nord et en Europe, qui g\u00e9n\u00e8rent un trafic important.<\/p>\n\n<h2 class=\"wp-block-heading\">Besoins<\/h2>\n\n<p>En 2021, apr\u00e8s des recherches intensives et une \u00e9coute sociale, McCain a d\u00e9termin\u00e9 que ses consommateurs recherchaient une meilleure exp\u00e9rience utilisateur en ce qui concerne la marque McCain et un moyen fiable de trouver ses produits dans toute l&rsquo;Europe.<\/p>\n\n<figure class=\"wp-block-embed is-type-video is-provider-youtube wp-block-embed-youtube wp-embed-aspect-16-9 wp-has-aspect-ratio\"><div class=\"wp-block-embed__wrapper\">\n<iframe title=\"McCain Widget Multi-Pays\" width=\"800\" height=\"450\" src=\"https:\/\/www.youtube.com\/embed\/ZYkHVdhmudw?feature=oembed\" frameborder=\"0\" allow=\"accelerometer; autoplay; clipboard-write; encrypted-media; gyroscope; picture-in-picture; web-share\" referrerpolicy=\"strict-origin-when-cross-origin\" allowfullscreen><\/iframe>\n<\/div><\/figure>\n","protected":false},"excerpt":{"rendered":"<p>Comment McCain a su moderniser le parcours client et faciliter l&rsquo;accessibilit\u00e9 des produits dans plusieurs pays gr\u00e2ce \u00e0 la solution de Click2Buy ?<\/p>\n","protected":false},"featured_media":63591,"template":"","brand_quote_page":[122],"class_list":["post-64002","case_studies","type-case_studies","status-publish","has-post-thumbnail","hentry","brand_quote_page-home"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v23.3 - 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