{"id":64004,"date":"2024-04-26T14:52:56","date_gmt":"2024-04-26T12:52:56","guid":{"rendered":"https:\/\/click2buy.com\/\/case-studies\/monetiser-le-trafic-transfrontalier-avec-where-to-buy\/"},"modified":"2024-05-31T13:06:52","modified_gmt":"2024-05-31T11:06:52","slug":"vtech","status":"publish","type":"case_studies","link":"https:\/\/click2buy.com\/fr\/case-studies\/vtech\/","title":{"rendered":"Mon\u00e9tiser le Trafic International avec Where To Buy"},"content":{"rendered":"\n<p><em>Inspirant les jeunes esprits<\/em>, VTech est un pionnier dans le monde des jouets \u00e9ducatifs et des technologies de pointe. Fond\u00e9e en 1976, la soci\u00e9t\u00e9 VTech est l&rsquo;un des principaux fournisseurs mondiaux de produits d&rsquo;apprentissage \u00e9lectronique pour enfants et de solutions technologiques de communication.<\/p>\n\n<h2 class=\"wp-block-heading\">Contexte<\/h2>\n\n<p>Bas\u00e9 \u00e0 Hong Kong, VTech a r\u00e9ussi \u00e0 p\u00e9n\u00e9trer et \u00e0 d\u00e9tenir une part de march\u00e9 importante dans le monde entier. R\u00e9f\u00e9rence dans le domaine des jouets pour enfants avec une forte pr\u00e9sence num\u00e9rique, VTech a d\u00e9cid\u00e9 de proc\u00e9der \u00e0 une refonte compl\u00e8te de l&rsquo;ensemble de ses sites web europ\u00e9ens en 2020.<\/p>\n\n<h2 class=\"wp-block-heading\">Besoins<\/h2>\n\n<p>Ne poss\u00e9dant pas initialement sa propre boutique en ligne, VTech avait besoin d&rsquo;un moyen de pr\u00e9senter une exp\u00e9rience d&rsquo;achat sans friction \u00e0 ses visiteurs et de mieux mon\u00e9tiser le trafic qu&rsquo;ils g\u00e9n\u00e9raient vers leurs sites par le biais d&rsquo;acquisitions organiques et payantes.<\/p>\n\n<figure class=\"wp-block-embed is-type-video is-provider-youtube wp-block-embed-youtube wp-embed-aspect-16-9 wp-has-aspect-ratio\"><div class=\"wp-block-embed__wrapper\">\n<iframe title=\"VTech - DE - Desktop - Product Page - 2023\" width=\"800\" height=\"450\" src=\"https:\/\/www.youtube.com\/embed\/iW_BA5Q5wkk?feature=oembed\" frameborder=\"0\" allow=\"accelerometer; autoplay; clipboard-write; encrypted-media; gyroscope; picture-in-picture; web-share\" referrerpolicy=\"strict-origin-when-cross-origin\" allowfullscreen><\/iframe>\n<\/div><\/figure>\n","protected":false},"excerpt":{"rendered":"<p>Comment VTech a transform\u00e9 ses sites web en canaux de vente \u00e0 part enti\u00e8re et a commenc\u00e9 \u00e0 mon\u00e9tiser son trafic !<\/p>\n","protected":false},"featured_media":63583,"template":"","brand_quote_page":[122],"class_list":["post-64004","case_studies","type-case_studies","status-publish","has-post-thumbnail","hentry","brand_quote_page-home"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.2 - 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