{"id":64005,"date":"2024-04-26T15:14:12","date_gmt":"2024-04-26T13:14:12","guid":{"rendered":"https:\/\/click2buy.com\/\/case-studies\/developper-le-reseau-de-distribution-dune-multinationale-du-secteur-des-boissons-avec-where-to-buy\/"},"modified":"2024-05-13T15:26:47","modified_gmt":"2024-05-13T13:26:47","slug":"la-martiniquaise","status":"publish","type":"case_studies","link":"https:\/\/click2buy.com\/fr\/case-studies\/la-martiniquaise\/","title":{"rendered":"D\u00e9velopper le R\u00e9seau de Distribution d&rsquo;une Multinationale avec Where To Buy"},"content":{"rendered":"\n<p>Fond\u00e9 par Jean Cayard en 1934, La Martiniquaise-Bardinet est un groupe fran\u00e7ais qui a d\u00e9velopp\u00e9 un large portefeuille de marques dans toutes les cat\u00e9gories de vins et spiritueux. D\u00e9passant le milliard d&rsquo;euros de chiffre d&rsquo;affaires annuel, le groupe poss\u00e8de 38 filiales et sites de production.<\/p>\n\n<h2 class=\"wp-block-heading\">Contexte<\/h2>\n\n<p>Le groupe La Martiniquaise-Bardinet a \u00e9t\u00e9 charg\u00e9 d&rsquo;am\u00e9liorer l&rsquo;exp\u00e9rience utilisateur de ses visiteurs sur l&rsquo;ensemble de ses sites web de marque ainsi que de r\u00e9soudre les probl\u00e8mes li\u00e9s \u00e0 l&rsquo;accessibilit\u00e9 de certains produits dans ses points de vente physiques et num\u00e9riques.<\/p>\n\n<h2 class=\"wp-block-heading\">Besoins<\/h2>\n\n<p>Sur recommandation d&rsquo;Auchan, le groupe s&rsquo;est tourn\u00e9 vers Click2Buy qui lui a propos\u00e9 une solution innovante pour r\u00e9volutionner son parcours client.<\/p>\n\n<figure class=\"wp-block-embed is-type-video is-provider-youtube wp-block-embed-youtube wp-embed-aspect-16-9 wp-has-aspect-ratio\"><div class=\"wp-block-embed__wrapper\">\n<iframe title=\"La Martiniquaise-Bardinet - FMCG - Product Page - 2023\" width=\"800\" height=\"450\" src=\"https:\/\/www.youtube.com\/embed\/iGrjp-YvwxI?feature=oembed\" frameborder=\"0\" allow=\"accelerometer; autoplay; clipboard-write; encrypted-media; gyroscope; picture-in-picture; web-share\" referrerpolicy=\"strict-origin-when-cross-origin\" allowfullscreen><\/iframe>\n<\/div><\/figure>\n","protected":false},"excerpt":{"rendered":"<p>Comment le groupe a optimis\u00e9 ses canaux de vente, d\u00e9velopp\u00e9 son r\u00e9seau de d\u00e9taillants et augment\u00e9 son chiffre d&rsquo;affaires avec Click2Buy !<\/p>\n","protected":false},"featured_media":63577,"template":"","brand_quote_page":[122],"class_list":["post-64005","case_studies","type-case_studies","status-publish","has-post-thumbnail","hentry","brand_quote_page-home"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.4 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>D\u00e9velopper le R\u00e9seau de Distribution d&#039;une Multinationale avec Where To Buy - Click2Buy<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/click2buy.com\/fr\/case-studies\/la-martiniquaise\/\" \/>\n<meta property=\"og:locale\" content=\"fr_FR\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"D\u00e9velopper le R\u00e9seau de Distribution d&#039;une Multinationale avec Where To Buy - Click2Buy\" \/>\n<meta property=\"og:description\" content=\"Comment le groupe a optimis\u00e9 ses canaux de vente, d\u00e9velopp\u00e9 son r\u00e9seau de d\u00e9taillants et augment\u00e9 son chiffre d&#039;affaires avec Click2Buy !\" \/>\n<meta property=\"og:url\" content=\"https:\/\/click2buy.com\/fr\/case-studies\/la-martiniquaise\/\" \/>\n<meta property=\"og:site_name\" content=\"Click2Buy\" \/>\n<meta property=\"article:modified_time\" content=\"2024-05-13T13:26:47+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/click2buy.com\/wp-content\/uploads\/2024\/04\/Ressources-10.png\" \/>\n\t<meta property=\"og:image:width\" content=\"419\" \/>\n\t<meta property=\"og:image:height\" content=\"254\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/png\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:label1\" content=\"Dur\u00e9e de lecture estim\u00e9e\" \/>\n\t<meta name=\"twitter:data1\" content=\"1 minute\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\\\/\\\/schema.org\",\"@graph\":[{\"@type\":\"WebPage\",\"@id\":\"https:\\\/\\\/click2buy.com\\\/fr\\\/case-studies\\\/la-martiniquaise\\\/\",\"url\":\"https:\\\/\\\/click2buy.com\\\/fr\\\/case-studies\\\/la-martiniquaise\\\/\",\"name\":\"D\u00e9velopper le R\u00e9seau de Distribution d'une Multinationale avec Where To Buy - 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