{"id":64009,"date":"2024-04-26T15:41:43","date_gmt":"2024-04-26T13:41:43","guid":{"rendered":"https:\/\/click2buy.com\/\/case-studies\/revolutionner-lexperience-utilisateur-avec-where-to-buy\/"},"modified":"2026-01-28T10:44:36","modified_gmt":"2026-01-28T09:44:36","slug":"urgo","status":"publish","type":"case_studies","link":"https:\/\/click2buy.com\/fr\/case-studies\/urgo\/","title":{"rendered":"R\u00e9volutionner l&rsquo;Exp\u00e9rience Utilisateur avec Where To Buy"},"content":{"rendered":"\n<p>Leader reconnu dans le secteur de la sant\u00e9 et du bien-\u00eatre, le groupe Urgo est un laboratoire fran\u00e7ais bien implant\u00e9, dont l&rsquo;histoire est marqu\u00e9e par l&rsquo;innovation et la qualit\u00e9. Le groupe Urgo propose une large gamme de produits de sant\u00e9, alliant efficacit\u00e9 et accessibilit\u00e9. Leur slogan, \u00ab\u00a0Tous vos maux m\u00e9ritent Urgo\u00a0\u00bb, incarne l&rsquo;engagement de la marque \u00e0 offrir des solutions de sant\u00e9 efficaces, soulignant leur statut de laboratoire pr\u00e9f\u00e9r\u00e9 des pharmaciens.<\/p>\n\n<h2 class=\"wp-block-heading\">Contexte<\/h2>\n\n<p>Dans un contexte marqu\u00e9 par le Covid-19, o\u00f9 les visites en pharmacie \u00e9taient limit\u00e9es, ce leader de l&rsquo;industrie des soins de sant\u00e9 a d\u00fb repenser son approche commerciale. Reconnu comme le laboratoire pr\u00e9f\u00e9r\u00e9 des pharmaciens, Urgo disposait jusqu&rsquo;alors d&rsquo;un simple site web vitrine, s&rsquo;apparentant plus \u00e0 un catalogue qu&rsquo;\u00e0 un canal de vente actif<\/p>\n\n<h2 class=\"wp-block-heading\">Besoins<\/h2>\n\n<p>Face aux d\u00e9fis du march\u00e9 num\u00e9rique, Urgo a choisi de r\u00e9volutionner sa strat\u00e9gie en s&rsquo;associant \u00e0 Click2Buy. Cette collaboration a donn\u00e9 lieu \u00e0 une approche innovante dans laquelle les campagnes ne sont pas seulement cr\u00e9atives mais aussi ax\u00e9es sur des r\u00e9sultats mesurables et un impact significatif.<\/p>\n\n<figure class=\"wp-block-embed is-type-video is-provider-youtube wp-block-embed-youtube wp-embed-aspect-16-9 wp-has-aspect-ratio\"><div class=\"wp-block-embed__wrapper\">\n<iframe title=\"Urgo - 2023\" width=\"800\" height=\"450\" src=\"https:\/\/www.youtube.com\/embed\/r9Z9Upqq8KM?feature=oembed&#038;enablejsapi=1&#038;origin=https:\/\/click2buy.com\" frameborder=\"0\" allow=\"accelerometer; autoplay; clipboard-write; encrypted-media; gyroscope; picture-in-picture; web-share\" referrerpolicy=\"strict-origin-when-cross-origin\" allowfullscreen><\/iframe>\n<\/div><\/figure>\n","protected":false},"excerpt":{"rendered":"<p>D\u00e9couvrez comment le groupe Urgo a transform\u00e9 son parcours client et publicit\u00e9 avec notre technologie surpuissante O\u00f9 acheter !<\/p>\n","protected":false},"featured_media":63571,"template":"","brand_quote_page":[122],"class_list":["post-64009","case_studies","type-case_studies","status-publish","has-post-thumbnail","hentry","brand_quote_page-home"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.2 - 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