{"id":64010,"date":"2024-04-26T16:00:48","date_gmt":"2024-04-26T14:00:48","guid":{"rendered":"https:\/\/click2buy.com\/\/case-studies\/d2c-et-ou-acheter-une-association-parfaite\/"},"modified":"2024-05-13T12:12:19","modified_gmt":"2024-05-13T10:12:19","slug":"yooji","status":"publish","type":"case_studies","link":"https:\/\/click2buy.com\/fr\/case-studies\/yooji\/","title":{"rendered":"E-commerce et Where To Buy : Une Union Parfaite"},"content":{"rendered":"\n<p>Fond\u00e9e en 2012, Yooji est une marque fran\u00e7aise d&rsquo;alimentation biologique pour b\u00e9b\u00e9s qui r\u00e9volutionne le secteur en proposant des repas en portions surgel\u00e9es sans additifs. En 2022, Yooji a g\u00e9n\u00e9r\u00e9 plus de 75 % de ses ventes totales par le biais de canaux num\u00e9riques : click and collect, livraison \u00e0 domicile et site web.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">Contexte<\/h2>\n\n\n\n<p>En 2018, Yooji a identifi\u00e9 la n\u00e9cessit\u00e9 de d\u00e9velopper ses canaux drive et d&rsquo;offrir aux consommateurs des informations plus fiables sur la disponibilit\u00e9 des produits.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">Besoins<\/h2>\n\n\n\n<p>Disposant d\u00e9j\u00e0 d&rsquo;un localisateur de magasins sur son site, Yooji s&rsquo;est tourn\u00e9 vers Click2Buy, qui propose une solution d&rsquo;achat compl\u00e9mentaire \u00e0 son site de commerce \u00e9lectronique.<\/p>\n\n\n\n<figure class=\"wp-block-embed is-type-video is-provider-youtube wp-block-embed-youtube wp-embed-aspect-16-9 wp-has-aspect-ratio\"><div class=\"wp-block-embed__wrapper\">\n<iframe title=\"Yooji FMCG Website 2023\" width=\"800\" height=\"450\" src=\"https:\/\/www.youtube.com\/embed\/O6iltAL_MKQ?feature=oembed\" frameborder=\"0\" allow=\"accelerometer; autoplay; clipboard-write; encrypted-media; gyroscope; picture-in-picture; web-share\" referrerpolicy=\"strict-origin-when-cross-origin\" allowfullscreen><\/iframe>\n<\/div><\/figure>\n","protected":false},"excerpt":{"rendered":"<p>Comment Yooji a d\u00e9velopp\u00e9 son r\u00e9seau de distribution<br \/>\net a augment\u00e9 la conversion de ses sites avec Click2Buy !<\/p>\n","protected":false},"featured_media":63593,"template":"","brand_quote_page":[122],"class_list":["post-64010","case_studies","type-case_studies","status-publish","has-post-thumbnail","hentry","brand_quote_page-home"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v23.3 - 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