{"id":67381,"date":"2024-09-09T11:00:27","date_gmt":"2024-09-09T09:00:27","guid":{"rendered":"https:\/\/click2buy.com\/?post_type=case_studies&#038;p=67381"},"modified":"2024-09-20T15:17:59","modified_gmt":"2024-09-20T13:17:59","slug":"preference","status":"publish","type":"case_studies","link":"https:\/\/click2buy.com\/fr\/case-studies\/preference\/","title":{"rendered":"Faciliter la Connexion entre Clients et V\u00e9t\u00e9rinaires Gr\u00e2ce au Where To Buy"},"content":{"rendered":"\n<p>Cr\u00e9\u00e9e pour r\u00e9pondre aux besoins des propri\u00e9taires soucieux de la sant\u00e9 de leurs compagnons \u00e0 quatre pattes,\u00a0<strong>Pr\u00e9f\u00e9rence<\/strong> est une marque B2B d&rsquo;aliments de haute qualit\u00e9, distribu\u00e9e exclusivement par les v\u00e9t\u00e9rinaires en France. Avec un engagement pour offrir des produits premium \u00e0 un prix juste,\u00a0<strong>Pr\u00e9f\u00e9rence<\/strong>\u00a0garantit aux propri\u00e9taires de chiens et chats que leur nutrition est supervis\u00e9e par des experts.\u00a0<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">Contexte<\/h2>\n\n\n\n<p>Avant d&rsquo;int\u00e9grer la solution\u00a0<strong>Where to Buy<\/strong>, Pr\u00e9f\u00e9rence devait relever un d\u00e9fi majeur : offrir un acc\u00e8s simple et direct \u00e0 ses produits tout en maintenant une relation privil\u00e9gi\u00e9e entre les v\u00e9t\u00e9rinaires et leurs clients en offrant un parcours d\u2019achat fluide et sans rupture, tout en facilitant la gestion des stocks chez les partenaires v\u00e9t\u00e9rinaires.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">Besoins<\/h2>\n\n\n\n<p>Pr\u00e9f\u00e9rence avait besoin d&rsquo;une solution qui permettrait aux propri\u00e9taires d&rsquo;animaux de localiser facilement les v\u00e9t\u00e9rinaires partenaires ayant les produits en stock. La marque cherchait \u00e0 simplifier l&rsquo;exp\u00e9rience utilisateur en facilitant la recherche et l&rsquo;achat, tout en renfor\u00e7ant ses relations avec les v\u00e9t\u00e9rinaires. En outre, il \u00e9tait crucial d&rsquo;offrir un parcours d&rsquo;achat sans friction, depuis le site web de Pr\u00e9f\u00e9rence jusqu&rsquo;au point de collecte chez le v\u00e9t\u00e9rinaire. Cette approche devait \u00e9galement permettre \u00e0 la marque de garder un contr\u00f4le sur la gestion des flux de clients et de suivre les performances de mani\u00e8re continue pour ajuster la strat\u00e9gie commerciale.<\/p>\n\n\n\n<script src=\"https:\/\/fast.wistia.com\/embed\/medias\/j960zc5eit.jsonp\" async><\/script><script src=\"https:\/\/fast.wistia.com\/assets\/external\/E-v1.js\" async><\/script><div class=\"wistia_responsive_padding\" style=\"padding:56.25% 0 0 0;position:relative;\"><div class=\"wistia_responsive_wrapper\" style=\"height:100%;left:0;position:absolute;top:0;width:100%;\"><div class=\"wistia_embed wistia_async_j960zc5eit seo=true videoFoam=true\" style=\"height:100%;position:relative;width:100%\"><div class=\"wistia_swatch\" style=\"height:100%;left:0;opacity:0;overflow:hidden;position:absolute;top:0;transition:opacity 200ms;width:100%;\"><img decoding=\"async\" src=\"https:\/\/fast.wistia.com\/embed\/medias\/j960zc5eit\/swatch\" style=\"filter:blur(5px);height:100%;object-fit:contain;width:100%;\" alt=\"\" aria-hidden=\"true\" onload=\"this.parentNode.style.opacity=1;\" \/><\/div><\/div><\/div><\/div>\n","protected":false},"excerpt":{"rendered":"<p>Comment Pr\u00e9f\u00e9rence a facilit\u00e9 l&rsquo;acc\u00e8s \u00e0 ses aliments de qualit\u00e9 pour chiens et chats tout en renfor\u00e7ant ses relations avec les v\u00e9t\u00e9rinaires gr\u00e2ce \u00e0 la solution Click2Buy.<\/p>\n","protected":false},"featured_media":67435,"template":"","brand_quote_page":[122],"class_list":["post-67381","case_studies","type-case_studies","status-publish","has-post-thumbnail","hentry","brand_quote_page-home"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.4 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Faciliter la Connexion entre Clients et V\u00e9t\u00e9rinaires Gr\u00e2ce au Where To Buy - Click2Buy<\/title>\n<meta name=\"description\" content=\"D\u00e9couvrez comment la marque Pr\u00e9f\u00e9rence fournit des aliments de qualit\u00e9 pour chiens et chats, exclusivement via les v\u00e9t\u00e9rinaires en France. Une solution innovante alliant nutrition et accessibilit\u00e9 avec Click2Buy pour une exp\u00e9rience d&#039;achat simplifi\u00e9e.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/click2buy.com\/fr\/case-studies\/preference\/\" \/>\n<meta property=\"og:locale\" content=\"fr_FR\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Faciliter la Connexion entre Clients et V\u00e9t\u00e9rinaires Gr\u00e2ce au Where To Buy - Click2Buy\" \/>\n<meta property=\"og:description\" content=\"D\u00e9couvrez comment la marque Pr\u00e9f\u00e9rence fournit des aliments de qualit\u00e9 pour chiens et chats, exclusivement via les v\u00e9t\u00e9rinaires en France. 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