{"id":67448,"date":"2024-09-30T14:12:46","date_gmt":"2024-09-30T12:12:46","guid":{"rendered":"https:\/\/click2buy.com\/?post_type=case_studies&#038;p=67448"},"modified":"2024-09-30T14:12:48","modified_gmt":"2024-09-30T12:12:48","slug":"sbm","status":"publish","type":"case_studies","link":"https:\/\/click2buy.com\/fr\/case-studies\/sbm\/","title":{"rendered":"Acc\u00e9l\u00e9rer l&rsquo;Acc\u00e8s des Jardiniers \u00e0 leurs Distributeurs avec Where to Buy"},"content":{"rendered":"\n<p>Fond\u00e9e en 1994, SBM Company est le leader europ\u00e9en des produits de jardin biologiques, avec une forte pr\u00e9sence dans les grandes surfaces de bricolage et jardineries en Europe et aux \u00c9tats-Unis. Avec des marques phares telles que Solabiol, Or Brun, et Protect Expert, SBM se distingue par son engagement pour un jardinage durable et naturel. En 2021, SBM s&rsquo;est tourn\u00e9 vers Click2Buy pour enrichir son parcours client et renforcer ses relations avec ses distributeurs.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">Contexte<\/h2>\n\n\n\n<p>SBM souhaitait mieux aligner ses efforts num\u00e9riques avec ses objectifs commerciaux. Avec une plateforme de vente en ligne d\u00e9j\u00e0 performante, l\u2019entreprise voulait aller plus loin en cr\u00e9ant un lien direct entre son trafic web croissant et ses distributeurs partenaires. Le but \u00e9tait de simplifier l&rsquo;exp\u00e9rience d\u2019achat pour les utilisateurs finaux tout en augmentant le volume de leads qualifi\u00e9s redirig\u00e9s vers les distributeurs.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">Besoins<\/h2>\n\n\n\n<p>Pour r\u00e9pondre \u00e0 ses ambitions de croissance, SBM avait besoin d&rsquo;une solution capable de:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Faciliter l\u2019acc\u00e8s \u00e0 ses produits pour les consommateurs \u00e0 travers ses divers points de vente.<\/li>\n\n\n\n<li>Assurer une exp\u00e9rience d\u2019achat coh\u00e9rente et sans friction, du site web aux magasins.<\/li>\n\n\n\n<li>Maintenir une flexibilit\u00e9 pour int\u00e9grer rapidement de nouveaux distributeurs et ajuster les strat\u00e9gies en fonction des donn\u00e9es de performance.<\/li>\n<\/ul>\n\n\n\n<p>Where to Buy de Click2Buy s&rsquo;est impos\u00e9e comme une r\u00e9ponse \u00e9vidente \u00e0 ces besoins, avec son int\u00e9gration facile et sa capacit\u00e9 \u00e0 offrir une solution transversale sur plusieurs pays europ\u00e9ens.<\/p>\n\n\n\n<script src=\"https:\/\/fast.wistia.com\/embed\/medias\/1z7g20qg7d.jsonp\" async><\/script><script src=\"https:\/\/fast.wistia.com\/assets\/external\/E-v1.js\" async><\/script><div class=\"wistia_responsive_padding\" style=\"padding:56.25% 0 0 0;position:relative;\"><div class=\"wistia_responsive_wrapper\" style=\"height:100%;left:0;position:absolute;top:0;width:100%;\"><div class=\"wistia_embed wistia_async_1z7g20qg7d seo=true videoFoam=true\" style=\"height:100%;position:relative;width:100%\"><div class=\"wistia_swatch\" style=\"height:100%;left:0;opacity:0;overflow:hidden;position:absolute;top:0;transition:opacity 200ms;width:100%;\"><img decoding=\"async\" src=\"https:\/\/fast.wistia.com\/embed\/medias\/1z7g20qg7d\/swatch\" style=\"filter:blur(5px);height:100%;object-fit:contain;width:100%;\" alt=\"\" aria-hidden=\"true\" onload=\"this.parentNode.style.opacity=1;\" \/><\/div><\/div><\/div><\/div>\n","protected":false},"excerpt":{"rendered":"<p>Comment SBM Company a optimis\u00e9 l\u2019exp\u00e9rience d\u2019achat en ligne et maximis\u00e9 l\u2019engagement de ses distributeurs avec Where to Buy !<\/p>\n","protected":false},"featured_media":67453,"template":"","brand_quote_page":[122],"class_list":["post-67448","case_studies","type-case_studies","status-publish","has-post-thumbnail","hentry","brand_quote_page-home"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.2 - 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