{"id":67468,"date":"2024-10-11T14:32:21","date_gmt":"2024-10-11T12:32:21","guid":{"rendered":"https:\/\/click2buy.com\/?post_type=case_studies&#038;p=67468"},"modified":"2025-02-13T12:09:29","modified_gmt":"2025-02-13T11:09:29","slug":"optimiser-le-parcours-client-digital-avec-where-to-buy","status":"publish","type":"case_studies","link":"https:\/\/click2buy.com\/fr\/case-studies\/optimiser-le-parcours-client-digital-avec-where-to-buy\/","title":{"rendered":"Optimiser Le Parcours Client Digital Avec Where To Buy"},"content":{"rendered":"\n<p>Depuis sa cr\u00e9ation en 1998, Intenso a \u00e9volu\u00e9 d\u2019un fabricant sp\u00e9cialis\u00e9 dans les supports de stockage \u00e0 une marque de r\u00e9f\u00e9rence en accessoires \u00e9lectroniques grand public. Que ce soit des appareils \u00e9lectroniques, des \u00e9couteurs ou des accessoires pour la maison, Intenso se distingue par son engagement \u00e0 am\u00e9liorer le quotidien des utilisateurs gr\u00e2ce \u00e0 des produits fiables et modernes.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">Contexte<\/h2>\n\n\n\n<p><br>En tant qu\u2019entreprise B2B, Intenso ne vend pas directement aux consommateurs finaux. Cependant, pour s\u2019imposer davantage dans un march\u00e9 de plus en plus digitalis\u00e9, la marque a entrepris un projet ambitieux de refonte de son site web. L\u2019objectif \u00e9tait d\u2019exploiter le potentiel num\u00e9rique de la plateforme et de compl\u00e9ter le parcours client des visiteurs du site.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">Besoins<\/h2>\n\n\n\n<p>Le principal d\u00e9fi pour Intenso \u00e9tait de transformer son site internet en un outil performant qui accompagne les utilisateurs tout au long de leur parcours d\u2019achat. Initialement con\u00e7u pour fournir des informations, le site manquait d\u2019un lien direct entre l\u2019int\u00e9r\u00eat des utilisateurs pour les produits et les options d\u2019achat.<\/p>\n\n\n\n<p>Pour rem\u00e9dier \u00e0 cela, Intenso cherchait une solution intuitive permettant :<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>De finaliser le parcours d\u2019achat en orientant les clients vers des points de vente ou des partenaires de distribution.<\/li>\n\n\n\n<li>De capter et de retenir l\u2019attention des visiteurs.<\/li>\n\n\n\n<li>De faciliter leur recherche de produits.<\/li>\n<\/ul>\n\n\n\n<p><br>Gr\u00e2ce \u00e0 l\u2019int\u00e9gration de Click2Buy, Intenso a pu optimiser son site web, offrant ainsi une exp\u00e9rience utilisateur moderne et compl\u00e8te.<\/p>\n\n\n\n<figure class=\"wp-block-embed is-type-video is-provider-youtube wp-block-embed-youtube wp-embed-aspect-16-9 wp-has-aspect-ratio\"><div class=\"wp-block-embed__wrapper\">\n<iframe title=\"T\u00e9moignage Client - Intenso - 2025\" width=\"800\" height=\"450\" src=\"https:\/\/www.youtube.com\/embed\/jrwawlc4jWI?feature=oembed\" frameborder=\"0\" allow=\"accelerometer; autoplay; clipboard-write; encrypted-media; gyroscope; picture-in-picture; web-share\" referrerpolicy=\"strict-origin-when-cross-origin\" allowfullscreen><\/iframe>\n<\/div><\/figure>\n\n\n\n<p><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Comment Intenso optimise le parcours client digital et facilite l&rsquo;acc\u00e8s aux points de vente gr\u00e2ce \u00e0 la solution Click2Buy!<\/p>\n","protected":false},"featured_media":67667,"template":"","brand_quote_page":[122],"class_list":["post-67468","case_studies","type-case_studies","status-publish","has-post-thumbnail","hentry","brand_quote_page-home"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v23.3 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Cas Client - Intenso &amp; Click2Buy<\/title>\n<meta name=\"description\" content=\"D\u00e9couvrez comment Intenso optimise le parcours client digital avec la solution Where to Buy en am\u00e9liorant l&#039;exp\u00e9rience utilisateur.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/click2buy.com\/fr\/case-studies\/optimiser-le-parcours-client-digital-avec-where-to-buy\/\" \/>\n<meta property=\"og:locale\" content=\"fr_FR\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Cas Client - 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