{"id":67790,"date":"2025-02-13T10:08:56","date_gmt":"2025-02-13T09:08:56","guid":{"rendered":"https:\/\/click2buy.com\/?post_type=case_studies&#038;p=67790"},"modified":"2025-03-03T11:45:54","modified_gmt":"2025-03-03T10:45:54","slug":"quand-des-sites-vitrines-deviennent-de-veritables-leviers-de-croissance","status":"publish","type":"case_studies","link":"https:\/\/click2buy.com\/fr\/case-studies\/quand-des-sites-vitrines-deviennent-de-veritables-leviers-de-croissance\/","title":{"rendered":"Quand des sites vitrines deviennent de v\u00e9ritables leviers de croissance"},"content":{"rendered":"\n<p>Leader dans le domaine des colles et adh\u00e9sifs, Bostik est une marque incontournable pour le bricolage et la construction. Pr\u00e9sente sur plusieurs march\u00e9s \u00e0 travers ses diff\u00e9rentes marques comme Bostik, Sader et Quelyd, l\u2019entreprise met un point d\u2019honneur \u00e0 optimiser l\u2019exp\u00e9rience de ses utilisateurs gr\u00e2ce \u00e0 des solutions performantes et accessibles.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">Contexte<\/h2>\n\n\n\n<p>Avant de collaborer avec Click2Buy, les sites web de Bostik servaient principalement de vitrines pour pr\u00e9senter les produits des diff\u00e9rentes marques. Le parcours utilisateur s\u2019arr\u00eatait \u00e0 l\u2019information, sans possibilit\u00e9 de poursuivre naturellement vers un achat. Il devenait donc essentiel pour Bostik de transformer ces impasses en v\u00e9ritables opportunit\u00e9s business.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">Besoins<\/h2>\n\n\n\n<p>Pour renforcer son impact digital et accompagner ses utilisateurs dans leur choix, Bostik avait deux objectifs principaux :<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Simplifier et rationaliser son \u00e9cosyst\u00e8me digital afin d\u2019am\u00e9liorer la performance de ses plateformes.<\/li>\n\n\n\n<li>Optimiser le parcours des utilisateurs en leur offrant une exp\u00e9rience fluide, avec des passerelles claires vers les distributeurs partenaires.<\/li>\n<\/ul>\n\n\n\n<p><br>Gr\u00e2ce \u00e0 Click2Buy, Bostik a pu int\u00e9grer un parcours d\u2019achat fluide sur ses sites fran\u00e7ais, reliant directement ses pages produits aux sites de ses distributeurs.<\/p>\n\n\n\n<p>D\u00e9ploy\u00e9e avec succ\u00e8s en France et dans plusieurs autres pays, la solution continue d\u2019accompagner Bostik dans l\u2019optimisation de son \u00e9cosyst\u00e8me digital \u00e0 l\u2019\u00e9chelle internationale.<\/p>\n\n\n\n<figure class=\"wp-block-embed is-type-video is-provider-youtube wp-block-embed-youtube wp-embed-aspect-16-9 wp-has-aspect-ratio\"><div class=\"wp-block-embed__wrapper\">\n<iframe title=\"Cas client Bostik\" width=\"800\" height=\"450\" src=\"https:\/\/www.youtube.com\/embed\/4MATLo06PoY?feature=oembed\" frameborder=\"0\" allow=\"accelerometer; autoplay; clipboard-write; encrypted-media; gyroscope; picture-in-picture; web-share\" referrerpolicy=\"strict-origin-when-cross-origin\" allowfullscreen><\/iframe>\n<\/div><\/figure>\n","protected":false},"excerpt":{"rendered":"<p>Comment Bostik transforme ses sites en leviers de croissance et simplifie l&rsquo;acc\u00e8s aux distributeurs gr\u00e2ce \u00e0 Click2Buy !<\/p>\n","protected":false},"featured_media":67792,"template":"","brand_quote_page":[122],"class_list":["post-67790","case_studies","type-case_studies","status-publish","has-post-thumbnail","hentry","brand_quote_page-home"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.4 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Cas Client - Bostik &amp; Click2Buy<\/title>\n<meta name=\"description\" content=\"D\u00e9couvrez comment Bostik booste ses ventes en ligne gr\u00e2ce \u00e0 Click2Buy, transformant ses sites en leviers de croissance efficaces.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/click2buy.com\/fr\/case-studies\/quand-des-sites-vitrines-deviennent-de-veritables-leviers-de-croissance\/\" \/>\n<meta property=\"og:locale\" content=\"fr_FR\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Cas Client - Bostik &amp; Click2Buy\" \/>\n<meta property=\"og:description\" content=\"D\u00e9couvrez comment Bostik booste ses ventes en ligne gr\u00e2ce \u00e0 Click2Buy, transformant ses sites en leviers de croissance efficaces.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/click2buy.com\/fr\/case-studies\/quand-des-sites-vitrines-deviennent-de-veritables-leviers-de-croissance\/\" \/>\n<meta property=\"og:site_name\" content=\"Click2Buy\" \/>\n<meta property=\"article:modified_time\" content=\"2025-03-03T10:45:54+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/click2buy.com\/wp-content\/uploads\/2025\/02\/logo-fond-bostik.png\" \/>\n\t<meta property=\"og:image:width\" content=\"838\" \/>\n\t<meta property=\"og:image:height\" content=\"508\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/png\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:label1\" content=\"Dur\u00e9e de lecture estim\u00e9e\" \/>\n\t<meta name=\"twitter:data1\" content=\"2 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\\\/\\\/schema.org\",\"@graph\":[{\"@type\":\"WebPage\",\"@id\":\"https:\\\/\\\/click2buy.com\\\/fr\\\/case-studies\\\/quand-des-sites-vitrines-deviennent-de-veritables-leviers-de-croissance\\\/\",\"url\":\"https:\\\/\\\/click2buy.com\\\/fr\\\/case-studies\\\/quand-des-sites-vitrines-deviennent-de-veritables-leviers-de-croissance\\\/\",\"name\":\"Cas Client - Bostik & Click2Buy\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/click2buy.com\\\/fr\\\/#website\"},\"primaryImageOfPage\":{\"@id\":\"https:\\\/\\\/click2buy.com\\\/fr\\\/case-studies\\\/quand-des-sites-vitrines-deviennent-de-veritables-leviers-de-croissance\\\/#primaryimage\"},\"image\":{\"@id\":\"https:\\\/\\\/click2buy.com\\\/fr\\\/case-studies\\\/quand-des-sites-vitrines-deviennent-de-veritables-leviers-de-croissance\\\/#primaryimage\"},\"thumbnailUrl\":\"https:\\\/\\\/click2buy.com\\\/wp-content\\\/uploads\\\/2025\\\/02\\\/logo-fond-bostik.png\",\"datePublished\":\"2025-02-13T09:08:56+00:00\",\"dateModified\":\"2025-03-03T10:45:54+00:00\",\"description\":\"D\u00e9couvrez comment Bostik booste ses ventes en ligne gr\u00e2ce \u00e0 Click2Buy, transformant ses sites en leviers de croissance efficaces.\",\"breadcrumb\":{\"@id\":\"https:\\\/\\\/click2buy.com\\\/fr\\\/case-studies\\\/quand-des-sites-vitrines-deviennent-de-veritables-leviers-de-croissance\\\/#breadcrumb\"},\"inLanguage\":\"fr-FR\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\\\/\\\/click2buy.com\\\/fr\\\/case-studies\\\/quand-des-sites-vitrines-deviennent-de-veritables-leviers-de-croissance\\\/\"]}]},{\"@type\":\"ImageObject\",\"inLanguage\":\"fr-FR\",\"@id\":\"https:\\\/\\\/click2buy.com\\\/fr\\\/case-studies\\\/quand-des-sites-vitrines-deviennent-de-veritables-leviers-de-croissance\\\/#primaryimage\",\"url\":\"https:\\\/\\\/click2buy.com\\\/wp-content\\\/uploads\\\/2025\\\/02\\\/logo-fond-bostik.png\",\"contentUrl\":\"https:\\\/\\\/click2buy.com\\\/wp-content\\\/uploads\\\/2025\\\/02\\\/logo-fond-bostik.png\",\"width\":838,\"height\":508},{\"@type\":\"BreadcrumbList\",\"@id\":\"https:\\\/\\\/click2buy.com\\\/fr\\\/case-studies\\\/quand-des-sites-vitrines-deviennent-de-veritables-leviers-de-croissance\\\/#breadcrumb\",\"itemListElement\":[{\"@type\":\"ListItem\",\"position\":1,\"name\":\"Home\",\"item\":\"https:\\\/\\\/click2buy.com\\\/fr\\\/\"},{\"@type\":\"ListItem\",\"position\":2,\"name\":\"Quand des sites vitrines deviennent de v\u00e9ritables leviers de croissance\"}]},{\"@type\":\"WebSite\",\"@id\":\"https:\\\/\\\/click2buy.com\\\/fr\\\/#website\",\"url\":\"https:\\\/\\\/click2buy.com\\\/fr\\\/\",\"name\":\"Click2Buy\",\"description\":\"Facilite le parcours d&#039;achat\",\"publisher\":{\"@id\":\"https:\\\/\\\/click2buy.com\\\/fr\\\/#organization\"},\"potentialAction\":[{\"@type\":\"SearchAction\",\"target\":{\"@type\":\"EntryPoint\",\"urlTemplate\":\"https:\\\/\\\/click2buy.com\\\/fr\\\/?s={search_term_string}\"},\"query-input\":{\"@type\":\"PropertyValueSpecification\",\"valueRequired\":true,\"valueName\":\"search_term_string\"}}],\"inLanguage\":\"fr-FR\"},{\"@type\":\"Organization\",\"@id\":\"https:\\\/\\\/click2buy.com\\\/fr\\\/#organization\",\"name\":\"Click2Buy\",\"url\":\"https:\\\/\\\/click2buy.com\\\/fr\\\/\",\"logo\":{\"@type\":\"ImageObject\",\"inLanguage\":\"fr-FR\",\"@id\":\"https:\\\/\\\/click2buy.com\\\/fr\\\/#\\\/schema\\\/logo\\\/image\\\/\",\"url\":\"https:\\\/\\\/click2buy.com\\\/wp-content\\\/uploads\\\/2026\\\/02\\\/Logo-Click2buy-1.webp\",\"contentUrl\":\"https:\\\/\\\/click2buy.com\\\/wp-content\\\/uploads\\\/2026\\\/02\\\/Logo-Click2buy-1.webp\",\"width\":2480,\"height\":559,\"caption\":\"Click2Buy\"},\"image\":{\"@id\":\"https:\\\/\\\/click2buy.com\\\/fr\\\/#\\\/schema\\\/logo\\\/image\\\/\"},\"sameAs\":[\"https:\\\/\\\/www.linkedin.com\\\/company\\\/5258346\"]}]}<\/script>\n<!-- \/ Yoast SEO plugin. -->","yoast_head_json":{"title":"Cas Client - Bostik & Click2Buy","description":"D\u00e9couvrez comment Bostik booste ses ventes en ligne gr\u00e2ce \u00e0 Click2Buy, transformant ses sites en leviers de croissance efficaces.","robots":{"index":"index","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"canonical":"https:\/\/click2buy.com\/fr\/case-studies\/quand-des-sites-vitrines-deviennent-de-veritables-leviers-de-croissance\/","og_locale":"fr_FR","og_type":"article","og_title":"Cas Client - Bostik & Click2Buy","og_description":"D\u00e9couvrez comment Bostik booste ses ventes en ligne gr\u00e2ce \u00e0 Click2Buy, transformant ses sites en leviers de croissance efficaces.","og_url":"https:\/\/click2buy.com\/fr\/case-studies\/quand-des-sites-vitrines-deviennent-de-veritables-leviers-de-croissance\/","og_site_name":"Click2Buy","article_modified_time":"2025-03-03T10:45:54+00:00","og_image":[{"width":838,"height":508,"url":"https:\/\/click2buy.com\/wp-content\/uploads\/2025\/02\/logo-fond-bostik.png","type":"image\/png"}],"twitter_card":"summary_large_image","twitter_misc":{"Dur\u00e9e de lecture estim\u00e9e":"2 minutes"},"schema":{"@context":"https:\/\/schema.org","@graph":[{"@type":"WebPage","@id":"https:\/\/click2buy.com\/fr\/case-studies\/quand-des-sites-vitrines-deviennent-de-veritables-leviers-de-croissance\/","url":"https:\/\/click2buy.com\/fr\/case-studies\/quand-des-sites-vitrines-deviennent-de-veritables-leviers-de-croissance\/","name":"Cas Client - Bostik & Click2Buy","isPartOf":{"@id":"https:\/\/click2buy.com\/fr\/#website"},"primaryImageOfPage":{"@id":"https:\/\/click2buy.com\/fr\/case-studies\/quand-des-sites-vitrines-deviennent-de-veritables-leviers-de-croissance\/#primaryimage"},"image":{"@id":"https:\/\/click2buy.com\/fr\/case-studies\/quand-des-sites-vitrines-deviennent-de-veritables-leviers-de-croissance\/#primaryimage"},"thumbnailUrl":"https:\/\/click2buy.com\/wp-content\/uploads\/2025\/02\/logo-fond-bostik.png","datePublished":"2025-02-13T09:08:56+00:00","dateModified":"2025-03-03T10:45:54+00:00","description":"D\u00e9couvrez comment Bostik booste ses ventes en ligne gr\u00e2ce \u00e0 Click2Buy, transformant ses sites en leviers de croissance efficaces.","breadcrumb":{"@id":"https:\/\/click2buy.com\/fr\/case-studies\/quand-des-sites-vitrines-deviennent-de-veritables-leviers-de-croissance\/#breadcrumb"},"inLanguage":"fr-FR","potentialAction":[{"@type":"ReadAction","target":["https:\/\/click2buy.com\/fr\/case-studies\/quand-des-sites-vitrines-deviennent-de-veritables-leviers-de-croissance\/"]}]},{"@type":"ImageObject","inLanguage":"fr-FR","@id":"https:\/\/click2buy.com\/fr\/case-studies\/quand-des-sites-vitrines-deviennent-de-veritables-leviers-de-croissance\/#primaryimage","url":"https:\/\/click2buy.com\/wp-content\/uploads\/2025\/02\/logo-fond-bostik.png","contentUrl":"https:\/\/click2buy.com\/wp-content\/uploads\/2025\/02\/logo-fond-bostik.png","width":838,"height":508},{"@type":"BreadcrumbList","@id":"https:\/\/click2buy.com\/fr\/case-studies\/quand-des-sites-vitrines-deviennent-de-veritables-leviers-de-croissance\/#breadcrumb","itemListElement":[{"@type":"ListItem","position":1,"name":"Home","item":"https:\/\/click2buy.com\/fr\/"},{"@type":"ListItem","position":2,"name":"Quand des sites vitrines deviennent de v\u00e9ritables leviers de croissance"}]},{"@type":"WebSite","@id":"https:\/\/click2buy.com\/fr\/#website","url":"https:\/\/click2buy.com\/fr\/","name":"Click2Buy","description":"Facilite le parcours d&#039;achat","publisher":{"@id":"https:\/\/click2buy.com\/fr\/#organization"},"potentialAction":[{"@type":"SearchAction","target":{"@type":"EntryPoint","urlTemplate":"https:\/\/click2buy.com\/fr\/?s={search_term_string}"},"query-input":{"@type":"PropertyValueSpecification","valueRequired":true,"valueName":"search_term_string"}}],"inLanguage":"fr-FR"},{"@type":"Organization","@id":"https:\/\/click2buy.com\/fr\/#organization","name":"Click2Buy","url":"https:\/\/click2buy.com\/fr\/","logo":{"@type":"ImageObject","inLanguage":"fr-FR","@id":"https:\/\/click2buy.com\/fr\/#\/schema\/logo\/image\/","url":"https:\/\/click2buy.com\/wp-content\/uploads\/2026\/02\/Logo-Click2buy-1.webp","contentUrl":"https:\/\/click2buy.com\/wp-content\/uploads\/2026\/02\/Logo-Click2buy-1.webp","width":2480,"height":559,"caption":"Click2Buy"},"image":{"@id":"https:\/\/click2buy.com\/fr\/#\/schema\/logo\/image\/"},"sameAs":["https:\/\/www.linkedin.com\/company\/5258346"]}]}},"_links":{"self":[{"href":"https:\/\/click2buy.com\/fr\/wp-json\/wp\/v2\/case_studies\/67790","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/click2buy.com\/fr\/wp-json\/wp\/v2\/case_studies"}],"about":[{"href":"https:\/\/click2buy.com\/fr\/wp-json\/wp\/v2\/types\/case_studies"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/click2buy.com\/fr\/wp-json\/wp\/v2\/media\/67792"}],"wp:attachment":[{"href":"https:\/\/click2buy.com\/fr\/wp-json\/wp\/v2\/media?parent=67790"}],"wp:term":[{"taxonomy":"brand_quote_page","embeddable":true,"href":"https:\/\/click2buy.com\/fr\/wp-json\/wp\/v2\/brand_quote_page?post=67790"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}