{"id":67955,"date":"2025-04-01T16:17:13","date_gmt":"2025-04-01T14:17:13","guid":{"rendered":"https:\/\/click2buy.com\/?post_type=case_studies&#038;p=67955"},"modified":"2025-04-01T16:17:16","modified_gmt":"2025-04-01T14:17:16","slug":"froscfaciliter-lacces-aux-produits-ecologiques-grace-a-un-parcours-dachat-optimise","status":"publish","type":"case_studies","link":"https:\/\/click2buy.com\/fr\/case-studies\/froscfaciliter-lacces-aux-produits-ecologiques-grace-a-un-parcours-dachat-optimise\/","title":{"rendered":"Frosch facilite l\u2019acc\u00e8s aux produits \u00e9cologiques gr\u00e2ce \u00e0 un parcours d\u2019achat optimis\u00e9"},"content":{"rendered":"\n<p>Frosch, marque de r\u00e9f\u00e9rence en produits d\u2019entretien \u00e9cologiques, fait partie du groupe Werner &amp; Mertz. Engag\u00e9e dans le respect de l\u2019environnement, elle met un point d\u2019honneur \u00e0 proposer des solutions de nettoyage efficaces tout en \u00e9tant respectueuses de la plan\u00e8te.<\/p>\n\n\n\n<p>Afin de fluidifier l\u2019acc\u00e8s \u00e0 ses produits et de renforcer le lien entre ses consommateurs et ses distributeurs, Frosch a int\u00e9gr\u00e9 la solution Click2Buy sur son site web en Espagne. Un choix strat\u00e9gique qui lui permet de simplifier le parcours d\u2019achat et d\u2019am\u00e9liorer la visibilit\u00e9 de ses points de vente, en ligne comme en magasin.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">Contexte<\/h2>\n\n\n\n<p>Avant la mise en place de Click2Buy, le site web de Frosch servait principalement \u00e0 pr\u00e9senter sa gamme de produits \u00e9cologiques. Cependant, les consommateurs n\u2019avaient pas de moyen direct pour savoir o\u00f9 acheter les produits de la marque, que ce soit en ligne ou en magasin.<\/p>\n\n\n\n<p>Frosch souhaitait donc offrir une solution simple et intuitive pour aider ses clients \u00e0 localiser rapidement les distributeurs proposant ses produits, tout en am\u00e9liorant l\u2019exp\u00e9rience utilisateur sur son site.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">Besoins<\/h2>\n\n\n\n<p>En int\u00e9grant Click2Buy, Frosch poursuivait plusieurs objectifs :<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li><strong>Faciliter l\u2019acc\u00e8s aux produits<\/strong> : permettre aux consommateurs de localiser rapidement les points de vente, en ligne comme en magasin, via un module simple et intuitif.<\/li>\n\n\n\n<li><strong>Cr\u00e9er un lien direct avec les distributeurs<\/strong> : afficher en temps r\u00e9el les disponibilit\u00e9s des produits et renforcer la relation entre Frosch, ses retailers et ses consommateurs.<\/li>\n\n\n\n<li><strong>Optimiser l\u2019exp\u00e9rience utilisateur<\/strong> : offrir un parcours fluide o\u00f9 le client s\u00e9lectionne son produit, entre son code postal et obtient imm\u00e9diatement une liste d\u2019options d\u2019achat.<\/li>\n<\/ul>\n\n\n\n<p><\/p>\n\n\n\n<p>L\u2019impl\u00e9mentation de Click2Buy s\u2019est faite de mani\u00e8re fluide, directement int\u00e9gr\u00e9e sur le site de Frosch, garantissant ainsi une exp\u00e9rience utilisateur optimale.<\/p>\n\n\n\n<p><br>Gr\u00e2ce \u00e0 Click2Buy, Frosch a consid\u00e9rablement am\u00e9lior\u00e9 l\u2019accessibilit\u00e9 de ses produits en Espagne. L\u2019outil offre une exp\u00e9rience simple et rapide pour les consommateurs tout en permettant \u00e0 la marque de suivre l\u2019\u00e9volution de son r\u00e9seau de distribution gr\u00e2ce \u00e0 des statistiques d\u00e9taill\u00e9es.<\/p>\n\n\n\n<p>Un partenariat strat\u00e9gique qui allie simplicit\u00e9 d\u2019utilisation, efficacit\u00e9 et optimisation du parcours d\u2019achat, contribuant ainsi au d\u00e9veloppement de Frosch sur le march\u00e9 espagnol.<\/p>\n\n\n\n<figure class=\"wp-block-embed is-type-video is-provider-youtube wp-block-embed-youtube wp-embed-aspect-16-9 wp-has-aspect-ratio\"><div class=\"wp-block-embed__wrapper\">\n<iframe title=\"Cas client Frosch - 2025 - FR\" width=\"800\" height=\"450\" src=\"https:\/\/www.youtube.com\/embed\/-XThoooGHWo?feature=oembed\" frameborder=\"0\" allow=\"accelerometer; autoplay; clipboard-write; encrypted-media; gyroscope; picture-in-picture; web-share\" referrerpolicy=\"strict-origin-when-cross-origin\" allowfullscreen><\/iframe>\n<\/div><\/figure>\n\n\n\n<p><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Comment Frosch connecte efficacement ses consommateurs aux distributeurs gr\u00e2ce \u00e0 Click2Buy.<\/p>\n","protected":false},"featured_media":67957,"template":"","brand_quote_page":[122],"class_list":["post-67955","case_studies","type-case_studies","status-publish","has-post-thumbnail","hentry","brand_quote_page-home"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.2 - 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