{"id":66935,"date":"2024-05-28T16:01:46","date_gmt":"2024-05-28T14:01:46","guid":{"rendered":"https:\/\/click2buy.com\/?post_type=ebook&#038;p=66935"},"modified":"2024-08-20T15:31:05","modified_gmt":"2024-08-20T13:31:05","slug":"benchmark-sante","status":"publish","type":"ebook","link":"https:\/\/click2buy.com\/fr\/ebook\/benchmark-sante\/","title":{"rendered":"Benchmark &#8211; Sant\u00e9 et E-commerce"},"content":{"rendered":"\n<h2 class=\"wp-block-heading\" id=\"h-introduction\">Introduction<\/h2>\n\n\n\n<p><\/p>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"h-les-marques-de-sante-et-de-medicaments-sans-ordonnance-subissent-une-digitalisation-rapide\"><strong>Les marques de sant\u00e9 et de m\u00e9dicaments sans ordonnance subissent une digitalisation rapide<\/strong>.<\/h3>\n\n\n\n<p>La preuve ? Un tiers du trafic sur ces sites web de marque et canaux digitaux est fortement motiv\u00e9 par l&rsquo;intention d&rsquo;achat. En comprenant comment vos consommateurs effectuent leurs achats en ligne, mais aussi comment leurs habitudes num\u00e9riques influencent leur parcours client en magasin, vous pouvez optimiser la strat\u00e9gie digitale de votre marque et ainsi maintenir et accro\u00eetre votre part de march\u00e9.<\/p>\n\n\n\n<p>T\u00e9l\u00e9chargez notre rapport d\u00e8s maintenant et d\u00e9couvrez :<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Quels retailers re\u00e7oivent le trafic le plus qualifi\u00e9 \u00e0 travers l&rsquo;Europe<\/li>\n\n\n\n<li>Des insights sur le comportement des consommateurs pour mieux orienter vos campagnes digitales<\/li>\n\n\n\n<li>Les cat\u00e9gories de produits sant\u00e9 les plus performants en ligne<\/li>\n\n\n\n<li>Les tendances cl\u00e9s et les intentions d&rsquo;achat des consommateurs dans le secteur de l&rsquo;e-sant\u00e9 en 2023<\/li>\n<\/ul>\n\n\n\n<p><\/p>\n\n\n\n<p>Et bien plus encore !<\/p>\n\n\n\n<p>Si vous travaillez dans le secteur de la sant\u00e9, ce rapport devrait s\u00fbrement vous int\u00e9resser !<\/p>\n\n\n\n<p><em>Click2Buy a d\u00e9velopp\u00e9 ce rapport pour fournir un ensemble standardis\u00e9 de mesures, de m\u00e9thodologies et de rep\u00e8res afin d&rsquo;aider \u00e0 orienter les r\u00e9sultats commerciaux et la strat\u00e9gie des marques. Les r\u00e9sultats sont le croisement d&rsquo;une collection de KPIs recueillis aupr\u00e8s de plusieurs de nos clients pour comprendre le comportement d&rsquo;achat en ligne des consommateurs.<\/em><\/p>\n","protected":false},"excerpt":{"rendered":"<p>D\u00e9couvrez dans notre rapport, les tendances et les intentions d&rsquo;achat des consommateurs dans le secteur de l&rsquo;e-sant\u00e9 en 2023 sur le march\u00e9 europ\u00e9en de la e-pharmacie.<\/p>\n","protected":false},"featured_media":66866,"template":"","class_list":["post-66935","ebook","type-ebook","status-publish","has-post-thumbnail","hentry"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.2 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Click2Buy | Benchmark E-sant\u00e9 2024<\/title>\n<meta name=\"description\" content=\"D\u00e9couvrez dans notre rapport, les tendances et les intentions d&#039;achat des consommateurs dans le secteur de l&#039;e-sant\u00e9 en 2024 sur le march\u00e9 europ\u00e9en de la e-pharmacie.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/click2buy.com\/fr\/ebook\/benchmark-sante\/\" \/>\n<meta property=\"og:locale\" content=\"fr_FR\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Click2Buy | Benchmark E-sant\u00e9 2024\" \/>\n<meta property=\"og:description\" content=\"D\u00e9couvrez dans notre rapport, les tendances et les intentions d&#039;achat des consommateurs dans le secteur de l&#039;e-sant\u00e9 en 2024 sur le march\u00e9 europ\u00e9en de la e-pharmacie.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/click2buy.com\/fr\/ebook\/benchmark-sante\/\" \/>\n<meta property=\"og:site_name\" content=\"Click2Buy\" \/>\n<meta property=\"article:modified_time\" content=\"2024-08-20T13:31:05+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/click2buy.com\/wp-content\/uploads\/2024\/05\/Rapport-Sante-et-E-commerce-2023.png\" \/>\n\t<meta property=\"og:image:width\" content=\"618\" \/>\n\t<meta property=\"og:image:height\" content=\"572\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/png\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:label1\" content=\"Dur\u00e9e de lecture estim\u00e9e\" \/>\n\t<meta name=\"twitter:data1\" content=\"2 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"WebPage\",\"@id\":\"https:\/\/click2buy.com\/fr\/ebook\/benchmark-sante\/\",\"url\":\"https:\/\/click2buy.com\/fr\/ebook\/benchmark-sante\/\",\"name\":\"Click2Buy | Benchmark E-sant\u00e9 2024\",\"isPartOf\":{\"@id\":\"https:\/\/click2buy.com\/fr\/#website\"},\"primaryImageOfPage\":{\"@id\":\"https:\/\/click2buy.com\/fr\/ebook\/benchmark-sante\/#primaryimage\"},\"image\":{\"@id\":\"https:\/\/click2buy.com\/fr\/ebook\/benchmark-sante\/#primaryimage\"},\"thumbnailUrl\":\"https:\/\/click2buy.com\/wp-content\/uploads\/2024\/05\/Rapport-Sante-et-E-commerce-2023.png\",\"datePublished\":\"2024-05-28T14:01:46+00:00\",\"dateModified\":\"2024-08-20T13:31:05+00:00\",\"description\":\"D\u00e9couvrez dans notre rapport, les tendances et les intentions d'achat des consommateurs dans le secteur de l'e-sant\u00e9 en 2024 sur le march\u00e9 europ\u00e9en de la e-pharmacie.\",\"breadcrumb\":{\"@id\":\"https:\/\/click2buy.com\/fr\/ebook\/benchmark-sante\/#breadcrumb\"},\"inLanguage\":\"fr-FR\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\/\/click2buy.com\/fr\/ebook\/benchmark-sante\/\"]}]},{\"@type\":\"ImageObject\",\"inLanguage\":\"fr-FR\",\"@id\":\"https:\/\/click2buy.com\/fr\/ebook\/benchmark-sante\/#primaryimage\",\"url\":\"https:\/\/click2buy.com\/wp-content\/uploads\/2024\/05\/Rapport-Sante-et-E-commerce-2023.png\",\"contentUrl\":\"https:\/\/click2buy.com\/wp-content\/uploads\/2024\/05\/Rapport-Sante-et-E-commerce-2023.png\",\"width\":618,\"height\":572},{\"@type\":\"BreadcrumbList\",\"@id\":\"https:\/\/click2buy.com\/fr\/ebook\/benchmark-sante\/#breadcrumb\",\"itemListElement\":[{\"@type\":\"ListItem\",\"position\":1,\"name\":\"Home\",\"item\":\"https:\/\/click2buy.com\/fr\/\"},{\"@type\":\"ListItem\",\"position\":2,\"name\":\"Benchmark &#8211; 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