{"id":67289,"date":"2024-08-22T11:45:33","date_gmt":"2024-08-22T09:45:33","guid":{"rendered":"https:\/\/click2buy.com\/?post_type=ebook&#038;p=67289"},"modified":"2024-08-23T15:07:10","modified_gmt":"2024-08-23T13:07:10","slug":"benchmark-fmcg","status":"publish","type":"ebook","link":"https:\/\/click2buy.com\/fr\/ebook\/benchmark-fmcg\/","title":{"rendered":"Benchmark &#8211; PGC &amp; FMCG"},"content":{"rendered":"\n<h2 class=\"wp-block-heading\" id=\"h-introduction\">Introduction<\/h2>\n\n\n\n<p><\/p>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"h-les-marques-de-sante-et-de-medicaments-sans-ordonnance-subissent-une-digitalisation-rapide\"><strong>La r\u00e9volution digitale transforme les secteurs FMCG et PGC \u00e0 un rythme sans pr\u00e9c\u00e9dent.<\/strong><br><\/h3>\n\n\n\n<p>Comment le savons-nous ? Une part significative du trafic sur les sites web et les canaux digitaux des marques FMCG est de plus en plus orient\u00e9e vers l&rsquo;intention d&rsquo;achat, ce qui t\u00e9moigne d&rsquo;un changement dans la mani\u00e8re dont les consommateurs interagissent avec les marques en ligne et influencent leurs d\u00e9cisions d&rsquo;achat, tant en ligne qu&rsquo;en magasin. Comprendre ces habitudes digitales peut renforcer votre strat\u00e9gie omnicanal, vous aidant \u00e0 non seulement capter, mais aussi maintenir une plus grande part de march\u00e9 dans un environnement concurrentiel.<\/p>\n\n\n\n<p>T\u00e9l\u00e9chargez notre benchmark d\u00e8s maintenant et d\u00e9couvrez :<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Quels retailers re\u00e7oivent le trafic le plus qualifi\u00e9 \u00e0 travers l&rsquo;Europe<\/li>\n\n\n\n<li>Des insights sur le comportement digital des consommateurs pour mieux orienter vos strat\u00e9gies omnicanal<\/li>\n\n\n\n<li>Les produits et cat\u00e9gories les plus performants dans le secteur FMCG<\/li>\n<\/ul>\n\n\n\n<p><\/p>\n\n\n\n<p>Et bien plus encore !<\/p>\n\n\n\n<p>Si vous travaillez dans le secteur de la grande distribution, ce rapport devrait s\u00fbrement vous int\u00e9resser !<\/p>\n\n\n\n<p><em>Click2Buy a d\u00e9velopp\u00e9 ce rapport pour fournir un ensemble standardis\u00e9 de mesures, de m\u00e9thodologies et de rep\u00e8res afin d&rsquo;aider \u00e0 orienter les r\u00e9sultats commerciaux et la strat\u00e9gie des marques. Les r\u00e9sultats sont le croisement d&rsquo;une collection de KPIs recueillis aupr\u00e8s de plusieurs de nos clients pour comprendre le comportement d&rsquo;achat en ligne des consommateurs.<\/em><\/p>\n","protected":false},"excerpt":{"rendered":"<p>D\u00e9couvrez dans notre benchmark les tendances et les intentions d&rsquo;achat des consommateurs dans le secteur PGC.<\/p>\n","protected":false},"featured_media":67304,"template":"","class_list":["post-67289","ebook","type-ebook","status-publish","has-post-thumbnail","hentry"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v23.3 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Click2Buy | Benchmark PGC &amp; FMCG<\/title>\n<meta name=\"description\" content=\"D\u00e9couvrez dans notre rapport les tendances et les intentions d&#039;achat des consommateurs dans le secteur FMCG sur le march\u00e9 europ\u00e9en.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/click2buy.com\/fr\/ebook\/benchmark-fmcg\/\" \/>\n<meta property=\"og:locale\" content=\"fr_FR\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Click2Buy | Benchmark PGC &amp; 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