{"id":45806,"date":"2018-07-10T14:00:57","date_gmt":"2018-07-10T12:00:57","guid":{"rendered":"https:\/\/click2buy.com\/\/le-where-to-buy-la-solution-qui-detrone-le-store-locator.html"},"modified":"2024-07-10T16:36:12","modified_gmt":"2024-07-10T14:36:12","slug":"le-where-to-buy-la-solution-qui-detrone-le-store-locator","status":"publish","type":"post","link":"https:\/\/click2buy.com\/fr\/le-where-to-buy-la-solution-qui-detrone-le-store-locator\/","title":{"rendered":"Le Where to Buy, la solution qui d\u00e9tr\u00f4ne le store locator !"},"content":{"rendered":"
\n

La satisfaction de vos clients est primordiale et vous souhaitez les aider \u00e0 trouver facilement et rapidement vos produits ? Que vous ayez d\u00e9j\u00e0 un store locator ou que vous soyez \u00e0 la recherche d\u2019un moyen pour leur communiquer vos revendeurs,\u00a0cet article vous fera d\u00e9couvrir une solution alternative et adapt\u00e9e : le Where to Buy.\u00a0<\/strong><\/p>\n

Store Locator : le meilleur ennemi du parcours d\u2019achat optimis\u00e9<\/strong><\/h3>\n

Visiter la page d\u2019un site, consulter les produits, scroller jusqu\u2019au pied de page pour trouver les distributeurs et le fameux store locator. Se rendre en magasin et voir que le produit n\u2019est plus en stock, essayer de faire une recherche sur internet…<\/p>\n

Autant d\u2019\u00e9tapes que de frustration et de perte de temps pour le client.<\/strong>\u00a0Son parcours d\u2019achat est d\u00e9sagr\u00e9able et il y passe beaucoup de temps, sans compter les cookies et les publicit\u00e9s concurrentes qui lui font de l\u2019oeil d\u00e8s qu\u2019il est sur le web.<\/p>\n

Vous l\u2019aurez compris, le store locator est un bon moyen de r\u00e9f\u00e9rencer vos points de vente. Mais avec des clients ultra-connect\u00e9s et de plus en plus intransigeants,\u00a0cet outil ne suffit plus \u00e0 leur proposer un parcours d\u2019achat optimis\u00e9 et une exp\u00e9rience client satisfaisante.<\/strong>\u00a0Ils attendent plus et nous devons nous adapter.<\/p>\n

\"StoreWhere to Buy, le store locator 3.0<\/strong><\/h3>\n

Si vous ne connaissez pas encore cette solution, nous vous proposons un rappel en 10 sec : il s\u2019agit d\u2019un bouton \u201cO\u00f9 acheter \/ O\u00f9 trouver\u201d int\u00e9gr\u00e9 aux supports de communication digitaux des marques.<\/strong>\u00a0Lorsque le consommateurs clique sur le bouton,\u00a0il est g\u00e9olocalis\u00e9 et les distributeurs (magasin, livraison ou drive) ayant le produit en stock lui sont propos\u00e9s.<\/strong>\u00a0Il choisit son distributeur et est\u00a0redirig\u00e9 sur le site de celui-ci pour r\u00e9aliser son achat.<\/strong><\/p>\n

Les fonctionnalit\u00e9s du Store Locator sont donc conserv\u00e9es puisque que vous continuez d\u2019indiquer vos revendeurs et leurs coordonn\u00e9es, mais cette solution va encore plus loin dans l\u2019accompagnement du consommateurs dans son achat.<\/p>\n

1.\u00a0 Le distributeur est affich\u00e9 seulement quand il a votre produit<\/strong><\/h4>\n

Dans notre solution, lorsqu\u2019un consommateur clique sur le call-to-action,\u00a0seuls les distributeurs \u00e0 proximit\u00e9 et qui ont le produit en stock lui sont propos\u00e9s.\u00a0<\/strong>Ainsi, lorsqu\u2019il est redirig\u00e9 sur le site de celui-ci pour r\u00e9aliser son achat,\u00a0il n\u2019y a pas de mauvaise surprise.\u00a0\u00a0Vous \u00e9vitez donc les m\u00e9saventure et les d\u00e9ceptions.<\/p>\n

2. \u00a0Tous les modes de distribution \u00e0 disposition<\/strong><\/h4>\n

Nous classons les modes de distribution : drive, livraison \u00e0 domicile ou magasin physique.\u00a0<\/strong>Le service est optimis\u00e9\u00a0:<\/strong> il ne reste plus qu\u2019\u00e0 regarder la colonne qui correspond au mode de distribution souhait\u00e9.\u00a0Pas besoin de rechercher les points de ventes sur internet pour v\u00e9rifier le mode de distribution.<\/p>\n

3. Mise au panier et renvoie sur les fiches produits<\/strong><\/h4>\n

Lorsque le consommateur s\u00e9lectionne son distributeur, il est redirig\u00e9 sur son site.\u00a0Le produit peut se mettre directement dans le panier du site<\/strong>\u00a0(ou l\u2019acheteur se voit redirig\u00e9 sur la page produit pour, par la suite, le mettre au panier.).\u00a0<\/i>Cela peut d\u00e9pendre du distributeur mais \u00e9galement du produit. Par exemple, les produits high-tech ne seront pas directement mis au panier. Pour cause, le co\u00fbt du produit et la prise d\u2019information n\u00e9cessaire avant de passer \u00e0 l\u2019achat.<\/p>\n

Pourquoi, dois-je adopter le \u201cwhere to buy\u201d ?<\/strong><\/h3>\n

Encore une nouvelle solution… Est-ce vraiment un outil adapt\u00e9 ?<\/p>\n

1. \u00a0Pas de d\u00e9veloppement en interne<\/strong><\/h4>\n

La premi\u00e8re \u00e9tape est de nous fournir vos codes EAN.<\/strong>\u00a0Nous nous occupons de la suite et nous vous livrons une solution cl\u00e9s en main directement utilisable sur tous les supports de communication.<\/p>\n

2. Acc\u00e8s aux donn\u00e9es statistiques d\u2019usage de la solution<\/strong><\/h4>\n

Gr\u00e2ce \u00e0 la mise en place d\u2019un back office client vous acc\u00e9dez \u00e0 tous les statistiques d\u2019usage de la solution et du tunnel de transformation du shopper.<\/strong>\u00a0Vous pourrez ainsi\u00a0\u00e9valuer vos performances<\/strong>\u00a0et\u00a0vos chefs de projets d\u00e9di\u00e9s vous aideront dans vos analyses.<\/strong><\/p>\n

3. Utilisation possible en plan m\u00e9dia et r\u00e9seaux sociaux<\/strong><\/h4>\n

Plus qu\u2019un store locator, le Where to Buy\u00a0permet de rendre la totalit\u00e9 de vos supports digitaux marchands.<\/strong>\u00a0Vous pouvez donc l\u2019int\u00e9grer \u00e0 vos fiches produits, \u00e0 vos publications sponsoris\u00e9es<\/a> ou encore \u00e0 vos vid\u00e9os pr\u00e9-roll. Tout est possible !<\/p>\n

4 .Tunnel de vente exclusif \u00e0 la marque<\/strong><\/h4>\n

Lors de son cheminement,\u00a0le consommateur n\u2019est pas interpell\u00e9 par d\u2019autre marque<\/strong>\u00a0et aucun \u00e9l\u00e9ment n\u2019obstrue son intention d\u2019achat.<\/p>\n

5. Une r\u00e9elle satisfaction<\/strong><\/h4>\n

72% des consommateurs se rendent directement sur le site de la marque pour commencer leurs recherches.<\/strong><\/a>\u00a0Il est donc important de leur proposer une solution d\u2019achat compl\u00e8te qui r\u00e9pond \u00e0 leurs attentes. En liant vos produits \u00e0 vos revendeurs vous renforcez votre strat\u00e9gie omnicanale<\/a> tout en am\u00e9liorant votre satisfaction client<\/a>.<\/strong><\/p>\n

<\/p>\n<\/div>\n","protected":false},"excerpt":{"rendered":"

La satisfaction de vos clients est primordiale et vous souhaitez les aider \u00e0 trouver facilement et rapidement vos produits ? 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