{"id":45807,"date":"2018-10-09T06:58:57","date_gmt":"2018-10-09T04:58:57","guid":{"rendered":"https:\/\/click2buy.com\/\/pourquoi-adopter-le-where-to-buy-quand-on-a-deja-un-site-e-commerce.html"},"modified":"2018-10-09T06:58:57","modified_gmt":"2018-10-09T04:58:57","slug":"pourquoi-adopter-le-where-to-buy-quand-on-a-deja-un-site-e-commerce","status":"publish","type":"post","link":"https:\/\/click2buy.com\/fr\/pourquoi-adopter-le-where-to-buy-quand-on-a-deja-un-site-e-commerce\/","title":{"rendered":"Pourquoi adopter le Where to Buy quand on a d\u00e9j\u00e0 un site e-commerce"},"content":{"rendered":"
\n

Le e-commerce fran\u00e7ais continue sa pleine expansion. Avec un chiffre d\u2019affaires de 81,7 milliards d\u2019euros atteint en 2017, le nombre de cyberacheteurs ne cesse d\u2019augmenter. Que vous ayez adapt\u00e9 vos canaux de distributions lors du tournant digital o\u00f9 que vous \u00e9tudiez actuellement la cr\u00e9ation de votre propre site e-commerce, cet article est pour vous. Notre solution de Where to Buy peut vous aider \u00e0 acc\u00e9l\u00e9rer votre commerce.<\/span><\/p>\n

L\u2019E-commerce, indispensable pour les marques<\/span><\/h2>\n

Avec l\u2019arriv\u00e9e d\u2019internet, les \u00e9changes de bien et de services se sont multipli\u00e9s. L\u2019avanc\u00e9e technologique a nettement am\u00e9lior\u00e9 la logistique et la gestion des transactions pour aujourd\u2019hui proposer un service rapide et efficace. Les modes de consommation et le comportement des acheteurs ont radicalement chang\u00e9. Les marques se retrouvent confront\u00e9es \u00e0 une forte demande en ligne. Le cyberacheteur souhaite tout obtenir, tout de suite, avec le meilleur rapport qualit\u00e9\/prix et pour cela, il a acc\u00e8s une source d\u2019information extr\u00eamement riche : Internet, les r\u00e9seaux sociaux, les blogs, les cha\u00eenes Youtube, etc.., mais \u00e9galement par ses visites en magasin.<\/span><\/p>\n

Il est donc primordial aujourd\u2019hui pour les marques, d\u2019\u00eatre non seulement pr\u00e9sentes sur le digital, mais surtout de pouvoir mettre \u00e0 disposition leurs produits facilement. La mise en ligne d\u2019un site e-commerce pour permettre d\u2019acheter ses produits est sans doute la meilleure solution. Celle-ci inclut une gestion suppl\u00e9mentaire en interne mais est tout \u00e0 fait g\u00e9rable. N\u00e9anmoins, ce canal de distribution peut conna\u00eetre certaines limites.<\/span><\/p>\n

Le Where to Buy en compl\u00e9ment de votre site e-commerce<\/span><\/h2>\n

 <\/p>\n

Vous n\u2019avez plus ce produit en stock ?<\/span><\/h3>\n

Votre client souhaite se procurer absolument ce produit mais vous ne l\u2019avez plus en stock. Aucune solution interm\u00e9diaire. R\u00e9sultat, il quitte votre site avec un sentiment de d\u00e9ception ou de frustration..<\/span><\/p>\n

En int\u00e9grant notre solution de Where to Buy, vous pourrez garder, voir augmenter votre NPS (Net Promoter Score). En effet, votre client sera g\u00e9olocalis\u00e9 et les distributeurs \u00e0 proximit\u00e9 ayant le produit en stock lui seront propos\u00e9s. Il pourra se le procurer en click & collect\/drive, livraison \u00e0 domicile, ou se rendre directement dans le magasin physique le plus proche.<\/span><\/p>\n

Il souhaite se procurer le produit maintenant ?<\/span><\/h3>\n

Rapidit\u00e9 ! C\u2019est le souhait de tous les cyberacheteurs. N\u00e9anmoins, un minimum de logistique est obligatoire en livraison \u00e0 domicile. Certains seront patients mais d\u2019autres abandonneront leurs achats. Par contre si un magasin \u00e0 proximit\u00e9 de chez eux avait votre produit au m\u00eame moment ? C\u2019est ici qu\u2019intervient le Where to Buy, de la m\u00eame mani\u00e8re, le client est g\u00e9olocalis\u00e9 et peut voir les magasins physiques \u00e0 proximit\u00e9 ayant le produit en stock. Les horaires d\u2019ouvertures sont indiqu\u00e9es et l\u2019itin\u00e9raire direct est m\u00eame propos\u00e9.<\/span><\/p>\n

Vos conditions d\u2019envois ne correspondent pas \u00e0 vos clients ?<\/span><\/h3>\n

Que ce soit le refus de payer des frais de livraisons, ou le mode de livraison qui est incompatible, le Where to Buy est la solution. En effet 3 modes de distribution s\u2019offrent au consommateurs. Le click&collect\/drive, la livraison \u00e0 son domicile ou en relais colis et le magasin physique. Libre \u00e0 lui de choisir suivant ses envies.<\/span><\/p>\n

Le Where to Buy est l\u2019alli\u00e9 incontournable de votre site e-commerce. <\/span>D\u00e9multipliez vos canaux de vente en ligne<\/b> et offrez des alternatives concr\u00e8tes \u00e0 vos clients en leur proposant un service complet. Vous aurez plus de chance de r\u00e9pondre \u00e0 leurs demandes mais surtout de <\/span>vous adapter \u00e0 leurs habitudes de consommation !<\/b><\/p>\n

Sachez qu\u2019il est tout \u00e0 fait possible <\/span>d’afficher votre boutique en ligne dans le widget Click2Buy<\/b>. Ainsi, si vous choisissez de d\u00e9ployer le Where to Buy sur vos r\u00e9seaux sociaux ou pour des campagnes m\u00e9dia, les internautes pourront choisir votre site e-commerce.<\/span><\/p>\n

Contactez-nous<\/a> !<\/b><\/p>\n

 <\/p>\n<\/div>\n","protected":false},"excerpt":{"rendered":"

Le e-commerce fran\u00e7ais continue sa pleine expansion. Avec un chiffre d\u2019affaires de 81,7 milliards d\u2019euros atteint en 2017, le nombre de cyberacheteurs ne cesse d\u2019augmenter. Que vous ayez adapt\u00e9 vos canaux de distributions lors du tournant digital o\u00f9 que vous \u00e9tudiez actuellement la cr\u00e9ation de votre propre site e-commerce, cet article est pour vous. Notre […]<\/p>\n","protected":false},"author":4,"featured_media":44708,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"content-type":"","footnotes":""},"categories":[39],"tags":[],"class_list":["post-45807","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-where-to-buy"],"acf":[],"yoast_head":"\nPourquoi adopter le Where to Buy quand on a d\u00e9j\u00e0 un site e-commerce - Click2Buy<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/click2buy.com\/fr\/pourquoi-adopter-le-where-to-buy-quand-on-a-deja-un-site-e-commerce\/\" \/>\n<meta property=\"og:locale\" content=\"fr_FR\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Pourquoi adopter le Where to Buy quand on a d\u00e9j\u00e0 un site e-commerce - Click2Buy\" \/>\n<meta property=\"og:description\" content=\"Le e-commerce fran\u00e7ais continue sa pleine expansion. 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