{"id":45808,"date":"2018-08-28T07:28:42","date_gmt":"2018-08-28T05:28:42","guid":{"rendered":"https:\/\/click2buy.com\/\/avec-la-shoppable-video-de-click2buy-beneficiez-de-20-dengagement-supplementaire.html"},"modified":"2018-08-28T07:28:42","modified_gmt":"2018-08-28T05:28:42","slug":"avec-la-shoppable-video-de-click2buy-beneficiez-de-20-dengagement-supplementaire","status":"publish","type":"post","link":"https:\/\/click2buy.com\/fr\/avec-la-shoppable-video-de-click2buy-beneficiez-de-20-dengagement-supplementaire\/","title":{"rendered":"Avec la Shoppable Video de Click2Buy, b\u00e9n\u00e9ficiez de +20% d\u2019engagement suppl\u00e9mentaire !"},"content":{"rendered":"<div align=\"justify\">\n<span style=\"font-weight: 400;\">La consommation des vid\u00e9os sur internet ne faiblit pas. En 2018, 63% des consommateurs regardent chaque jour des vid\u00e9os sur leur mobile et 66% sur leur ordinateurs. Face \u00e0 ce ph\u00e9nom\u00e8ne, zoom sur la Shoppable Video cr\u00e9\u00e9e par Click2Buy. <\/span><\/p>\n<h2><span style=\"font-weight: 400;\">Shoppable Video, la vid\u00e9o innovante propos\u00e9e par Click2Buy<\/span><\/h2>\n<p><span style=\"font-weight: 400;\">Il s\u2019agit de contenus interactifs qui enrichissent les plans m\u00e9dia des marques. Plus particuli\u00e8rement, l\u2019apparition d\u2019un bouton cliquable \u201cacheter\u201d, qui au clic, fait appara\u00eetre directement dans la vid\u00e9o le widget Click2Buy. L\u2019internaute choisit ensuite le distributeur de son choix pour se procurer le produit. <\/span><\/p>\n<p><span style=\"font-weight: 400;\"> Ainsi, les marques proposent un contenu diff\u00e9renciant et qui attire l&rsquo;attention des visionneurs.\u00a0<\/span><\/p>\n<h2><span style=\"font-weight: 400;\">William Grant and Sons : +20% de taux de clics enregistr\u00e9<\/span><\/h2>\n<p><span style=\"font-weight: 400;\">La marque William Grant and Sons a choisi d\u2019int\u00e9grer en avril 2018 la solution de vid\u00e9o enrichie Shoppable Video. Apr\u00e8s <\/span><b>un mois de campagne<\/b><span style=\"font-weight: 400;\">, le r\u00e9sultat est sans appel. La campagne Click2Buy avec Shoppable Video a perform\u00e9 avec 0,073% de taux de clics alors qu&rsquo;une campagne vid\u00e9o standard ne r\u00e9alise que 0,060% en moyenne. <\/span><b>Soit plus de 20% de clics suppl\u00e9mentaires !<\/b><\/p>\n<p><span style=\"font-weight: 400;\">En int\u00e9grant la solution Click2buy, les marques peuvent d\u00e9sormais r\u00e9pondre \u00e0 la demande des consommateurs de fa\u00e7on innovante avec des contenus interactifs. Ils peuvent acheter les produits de la vid\u00e9o chez tous les distributeurs que ce soit en livraison, drive et magasins physiques.<\/span><\/p>\n<p style=\"text-align: center;\"><span style=\"font-weight: 400;\">Pour en savoir plus sur cette solution, <a href=\"https:\/\/www.click2buy.com\/contact\/\" target=\"_blank\" rel=\"noopener noreferrer\">contactez-nous<\/a> !<\/span><\/p>\n<\/div>\n","protected":false},"excerpt":{"rendered":"<p>La consommation des vid\u00e9os sur internet ne faiblit pas. En 2018, 63% des consommateurs regardent chaque jour des vid\u00e9os sur leur mobile et 66% sur leur ordinateurs. Face \u00e0 ce ph\u00e9nom\u00e8ne, zoom sur la Shoppable Video cr\u00e9\u00e9e par Click2Buy. Shoppable Video, la vid\u00e9o innovante propos\u00e9e par Click2Buy Il s\u2019agit de contenus interactifs qui enrichissent les [&hellip;]<\/p>\n","protected":false},"author":4,"featured_media":44712,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"content-type":"","footnotes":""},"categories":[39],"tags":[],"class_list":["post-45808","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-where-to-buy"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v25.0 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Avec la Shoppable Video de Click2Buy, b\u00e9n\u00e9ficiez de +20% d\u2019engagement suppl\u00e9mentaire ! - Click2Buy<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/click2buy.com\/fr\/avec-la-shoppable-video-de-click2buy-beneficiez-de-20-dengagement-supplementaire\/\" \/>\n<meta property=\"og:locale\" content=\"fr_FR\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Avec la Shoppable Video de Click2Buy, b\u00e9n\u00e9ficiez de +20% d\u2019engagement suppl\u00e9mentaire ! - Click2Buy\" \/>\n<meta property=\"og:description\" content=\"La consommation des vid\u00e9os sur internet ne faiblit pas. 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