{"id":45823,"date":"2019-03-05T14:10:19","date_gmt":"2019-03-05T13:10:19","guid":{"rendered":"https:\/\/click2buy.com\/\/tendances-et-transformations-du-marche-high-tech.html"},"modified":"2024-07-08T15:38:57","modified_gmt":"2024-07-08T13:38:57","slug":"tendances-et-transformations-du-marche-high-tech","status":"publish","type":"post","link":"https:\/\/click2buy.com\/fr\/tendances-et-transformations-du-marche-high-tech\/","title":{"rendered":"Tendances et transformations du march\u00e9 High Tech"},"content":{"rendered":"<div align=\"justify\">Le march\u00e9 de la High Tech est en constante \u00e9volution ces derni\u00e8res ann\u00e9es. La fa\u00e7on de consommer la High Tech a \u00e9volu\u00e9, nous allons voir comment.Le point de d\u00e9part de cette histoire est certainement 2007, le lancement de l\u2019iPhone, une \u201cr\u00e9volution\u201d qui a chang\u00e9 notre fa\u00e7on de consommer le digital.\u00a0<span style=\"font-weight: 400;\">Internet dans la poche a provoqu\u00e9 un changement de consommation : l&rsquo;\u00e8re du \u201cbon vieux\u201d shopping physique \u00e9volue, tout est \u00e0 port\u00e9e de main, on peut acheter n\u2019importe o\u00f9, n\u2019importe quand. <\/span><\/p>\n<p><a href=\"https:\/\/www.journaldunet.com\/retail\/1210380-e-commerce-2018-10-chiffres-cles-a-connaitre-par-coeur-en-france\/\"><span style=\"font-weight: 400;\">En 2018, 12,1 millions de fran\u00e7ais ont achet\u00e9 depuis leur smartphone.<em> (1)<\/em><\/span><\/a><\/p>\n<p><span style=\"font-weight: 400;\">Si on se focus sur le secteur High Tech, on remarque que les acheteurs sont essentiellement issus de la g\u00e9n\u00e9ration X (53 %) et de la g\u00e9n\u00e9ration Y (47 %). <em>(2)<\/em><\/span><\/p>\n<h2 style=\"text-align: left;\"><strong>Qu\u2019est-ce que les consommateurs ach\u00e8tent sur le web en mati\u00e8re de high tech ?<\/strong><\/h2>\n<p><span style=\"font-weight: 400;\">Des smartphones, des smartphones et encore des smartphones : parmi les 10 recherches les plus populaires sur Google en 2017 sur la th\u00e9matique high-tech, 8 concernent les smartphones. <em>(3)<\/em><\/span><\/p>\n<p><span style=\"font-weight: 400;\">On entend aussi r\u00e9guli\u00e8rement parler d\u2019Intelligence Artificielle <\/span><i><span style=\"font-weight: 400;\">(march\u00e9 qui devrait \u00eatre multipli\u00e9 par 18 en 8 ans pour atteindre 90 milliards de dollars en 2025)<\/span><\/i><span style=\"font-weight: 400;\"> ou encore de Machine Learning <\/span><i><span style=\"font-weight: 400;\">(ce march\u00e9 devrait g\u00e9n\u00e9rer, en 2021, 51 milliards de dollars dans le monde)<\/span><\/i><span style=\"font-weight: 400;\"> \u2026\u00a0<\/span><\/p>\n<h2 style=\"text-align: left;\"><strong>Des march\u00e9s en pleine expansion, alors que d\u2019autres plombent le secteur.<\/strong><\/h2>\n<p><span style=\"font-weight: 400;\">Les mat\u00e9riels audio pour l\u2019automobile (-10% en 2017) mais aussi les \u00e9quipements audio, vid\u00e9o et hi-fi (-18% en 2017) ou encore les appareils photos (-10% en 2017) sont aujourd\u2019hui tous regroup\u00e9s dans un seul et unique appareil et n\u2019ont plus vocation \u00e0 \u00eatre achet\u00e9 s\u00e9par\u00e9ment.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Bien que les magasins physiques aient encore leur place dans le parcours d\u2019achat high tech, elle tend \u00e0 s\u2019effriter au profit du digital\u2026. du digital et de la voix. <\/span><\/p>\n<p><span style=\"font-weight: 400;\">Aujourd\u2019hui le chiffre d\u2019affaires g\u00e9n\u00e9r\u00e9 via les assistants vocaux est de 2 milliards de dollars dans le monde, il devrait s\u2019\u00e9lever \u00e0 40 milliards en 2022<em> (4)<\/em>.\u00a0\u00a0<i>L<\/i><\/span><span style=\"font-weight: 400;\">&lsquo;\u00e9lectronique repr\u00e9sentant 17% des achats fait sur les assistants vocaux.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Le march\u00e9 high-tech est en constante \u00e9volution, et les fa\u00e7ons de consommer se modifient.\u00a0<\/span><span style=\"font-weight: 400;\">Il faut donc que les marques suivent toutes ces tendances de consommation pour r\u00e9sister. <\/span><span style=\"font-weight: 400;\">Les consommateurs, \u00a0high-tech en particulier, ont besoin de conseils, de r\u00e9assurance mais aussi d\u2019un parcours d\u2019achat rapide.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Il est aujourd\u2019hui possible pour une marque d\u2019accompagner le consommateur depuis sa prise de parole sur le digital jusqu\u2019\u00e0 la validation d\u2019achat avec des outils comme <a href=\"https:\/\/click2buy.com\/fr\/le-where-to-buy-la-solution-qui-detrone-le-store-locator\/\"><strong>le where to buy<\/strong><\/a>.\u00a0<\/span><span style=\"font-weight: 400;\">Les produits \u00e9voluent, la fa\u00e7on de consommer aussi, les marques doivent perp\u00e9tuellement s\u2019adapter.<\/span><\/p>\n<p><i><span style=\"font-weight: 400;\"><sup>1\u00a0<\/sup>journaldunet.com<\/span><\/i><br \/>\n<i><span style=\"font-weight: 400;\"><sup>2\u00a0<\/sup>Etude r\u00e9alis\u00e9e par la soci\u00e9t\u00e9 de sondage Toluna, du 1er au 12 novembre 2017<\/span><\/i><br \/>\n<sup>3\u00a0<\/sup>statista.com<br \/>\n<i><span style=\"font-weight: 400;\"><sup>4\u00a0<\/sup>Selon une \u00e9tude du cabinet OC&amp;C Strategy Consultants<\/span><\/i><\/p>\n<\/div>\n","protected":false},"excerpt":{"rendered":"<p>Le march\u00e9 de la High Tech est en constante \u00e9volution ces derni\u00e8res ann\u00e9es. La fa\u00e7on de consommer la High Tech a \u00e9volu\u00e9, nous allons voir comment.Le point de d\u00e9part de cette histoire est certainement 2007, le lancement de l\u2019iPhone, une \u201cr\u00e9volution\u201d qui a chang\u00e9 notre fa\u00e7on de consommer le digital.\u00a0Internet dans la poche a provoqu\u00e9 [&hellip;]<\/p>\n","protected":false},"author":4,"featured_media":67145,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"content-type":"","footnotes":""},"categories":[42],"tags":[],"class_list":["post-45823","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-electrodomestique"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v25.6 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Tendances et transformations du march\u00e9 High Tech<\/title>\n<meta name=\"description\" content=\"Le march\u00e9 high-tech est en constante \u00e9volution et les fa\u00e7ons de consommer se modifient. 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