{"id":48857,"date":"2022-07-28T14:23:02","date_gmt":"2022-07-28T12:23:02","guid":{"rendered":"https:\/\/click2buy.com\/\/?p=48857"},"modified":"2023-06-20T15:16:18","modified_gmt":"2023-06-20T13:16:18","slug":"comment-le-w2b-et-le-e-commerce-peuvent-coexister-en-harmonie","status":"publish","type":"post","link":"https:\/\/click2buy.com\/fr\/comment-le-w2b-et-le-e-commerce-peuvent-coexister-en-harmonie\/","title":{"rendered":"Comment le W2B et le E-commerce peuvent coexister en harmonie ?"},"content":{"rendered":"

La France vs. l’Angleterre en football. Mac vs. PC. Thanos vs. Iron Man. Les rivalit\u00e9s les plus anim\u00e9e de notre histoire. Mais il en manque une de cette liste : where to buy vs. e-commerce. <\/strong>On l’oublie souvent, alors que c’est un probl\u00e8me que la plupart des entreprises rencontrent.<\/p>\n

 <\/p>\n

Vous \u00eates fabricant et vous vous demandez quelle est la meilleure solution entre passer au <\/span>e-commerce <\/b>ou int\u00e9grer le <\/span>where to buy<\/b>\u00a0?<\/span> Si la derni\u00e8re offre la possibilit\u00e9 \u00e0 vos clients de r\u00e9aliser leurs achats via plusieurs canaux de vente, l’e-commerce ne dispose que d\u2019une seule option : la vente en ligne. D\u00e9couvrez comment la combinaison de ces deux solutions peut am\u00e9liorer vos conversions, vous permettre de collecter des datas et booster votre <\/span>ROI<\/b>.<\/span><\/p>\n

 <\/p>\n

E-commerce ou where to buy (W2B) : que choisir\u00a0?<\/b><\/span><\/h2>\n

Les diff\u00e9rences entre le e-commerce et le where to buy<\/b><\/span><\/h3>\n
\"Differences
Differences entre Where to Buy et D2C<\/figcaption><\/figure>\n

Analyse des deux options<\/b><\/span><\/h3>\n

La solution de vente directe aux consommateurs (<\/span>D2C<\/b>) poss\u00e8de plusieurs limites. En ne proposant qu\u2019un seul canal de vente, vous r\u00e9duisez le choix de vos clients. Vous risquez de perdre certains clients souhaitant acheter chez leur revendeur pr\u00e9f\u00e9r\u00e9 ou en magasin physique.<\/span><\/p>\n

Le <\/span>where to buy<\/b><\/a> est une solution performante permettant d\u2019am\u00e9liorer le <\/span>parcours client<\/b> et d\u2019augmenter le nombre d\u2019achats. Vous pouvez l\u2019impl\u00e9menter sur un site web classique sans avoir \u00e0 passer par un <\/span>e-commerce<\/b>. Le bouton <\/span>W2B<\/b> redirige vos clients vers l\u2019ensemble des points de vente disposant du produit en stock. Si le client choisit de retirer son produit en magasin, le <\/span>store locator<\/b><\/a>, int\u00e9gr\u00e9 \u00e0 votre site web, g\u00e9olocalise le point de vente et va jusqu\u2019\u00e0 lui indiquer l\u2019itin\u00e9raire \u00e0 suivre.<\/span><\/p>\n

 <\/p>\n

Bon \u00e0 savoir<\/i><\/b><\/span>\ud83d\udca1<\/i><\/b><\/span><\/h4>\n

\"clients<\/p>\n

 <\/p>\n

E-commerce<\/b> ou <\/span>W2B<\/b>, chacune de ces deux options dispose d\u2019avantages particuliers. En choisissant de les combiner, vous obtenez un <\/span>e-commerce<\/b><\/a> muni de plusieurs canaux de vente. Cette association vous offre la possibilit\u00e9 de maximiser vos conversions. Par exemple, notre client Magimix a ajout\u00e9 un bouton \u201cO\u00f9 acheter\u201d sur l\u2019ensemble des pages produits de son <\/span>e-commerce<\/b>.<\/span><\/p>\n

 <\/p>\n

Quels sont les avantages de combiner le W2B au e-commerce\u00a0?<\/b><\/span><\/h2>\n

L\u2019<\/span>e-commerce<\/b> et le <\/span>where to buy<\/b> sont deux solutions se compl\u00e9tant parfaitement. D\u00e9couvrez les avantages dont vous pouvez b\u00e9n\u00e9ficier en optant pour les deux.<\/span><\/p>\n

 <\/p>\n

Am\u00e9liorer le parcours client\u00a0<\/b><\/span><\/h3>\n

Un <\/span>parcours client <\/b>performant est un atout indispensable \u00e0 poss\u00e9der si vous souhaitez augmenter vos conversions<\/a> ainsi que votre <\/span>ROI<\/b>. Pour ce faire, placez le pouvoir de d\u00e9cision dans les mains de vos consommateurs en leur offrant le choix d\u2019obtenir votre produit de la mani\u00e8re dont ils le souhaitent.\u00a0<\/span><\/p>\n

Faire coexister le <\/span>D2C<\/b> avec le <\/span>W2B<\/b> prend alors tout son sens\u00a0! Au lieu de diriger seulement vos clients vers un canal de vente, proposez-leur plusieurs solutions avec l\u2019achat en ligne, le Click&Collect, la livraison et l\u2019achat en magasin physique.\u00a0<\/span><\/p>\n

 <\/p>\n

Augmentez votre taux de conversion\u00a0\u00a0<\/b><\/span><\/h3>\n

L\u2019implantation de la solution <\/span>where to buy<\/b> \u00e0 un <\/span>e-commerce<\/b> permet de booster l\u2019ensemble des achats, que ce soit sur le site ou aupr\u00e8s des revendeurs. Si un consommateur est int\u00e9ress\u00e9 par un produit, mais qu\u2019il ne conna\u00eet pas votre marque, il y a peu de chance de passer \u00e0 l\u2019achat. En affichant les d\u00e9taillants avec le <\/span>W2B<\/b>, le consommateur peut reconna\u00eetre une ou plusieurs enseignes en qui il a confiance. Cette l\u00e9gitimit\u00e9 le poussera \u00e0 acheter votre produit, via votre <\/span>tunnel de vente<\/b> ou chez un d\u00e9taillant identifi\u00e9, via un <\/span>tunnel de conversion<\/b>.<\/span><\/p>\n

 <\/p>\n

Bon \u00e0 savoir<\/i><\/b><\/span>\ud83d\udca1<\/i><\/b><\/span><\/h4>\n

 <\/p>\n

\"D2C<\/p>\n

 <\/p>\n

Mesurer vos performances<\/b><\/span><\/h3>\n

Chez Click2Buy nous vous aidons \u00e0 piloter vos strat\u00e9gies digitales gr\u00e2ce aux outils statistiques de notre Back Office. Gagnez du temps avec une interface simple et fluide. Avec le tracking, vous allez pouvoir r\u00e9colter de la data et mesurer les performances de la solution <\/span>where to buy<\/b> allant de l\u2019impression du bouton jusqu\u2019\u00e0 la conversion. Analysez aussi les diff\u00e9rents canaux de ventes (<\/span>digital shelf analytics<\/b>) en observant votre chiffre d\u2019affaires r\u00e9alis\u00e9\u00a0par :<\/span><\/p>\n

    \n
  • Campagne de communication\u00a0;\u00a0<\/span><\/li>\n
  • Produit\u00a0;<\/span><\/li>\n
  • Revendeur\u00a0;<\/span><\/li>\n
  • Origine de l\u2019achat (outil num\u00e9rique utilis\u00e9).\u00a0<\/span><\/li>\n<\/ul>\n

    Ces donn\u00e9es vous permettent \u00e0 la fois de calculer votre <\/span>ROI<\/b> et d\u2019en savoir plus sur le comportement de vos consommateurs. Par la suite, il vous suffit de communiquer ces informations en interne et d\u2019optimiser vos campagnes.\u00a0\u00a0<\/span><\/p>\n


    \n<\/span>Vous l\u2019aurez compris, le <\/span>where to buy<\/b> et le <\/span>e-commerce<\/b> peuvent parfaitement coexister en harmonie. L\u2019objectif de cette association est de donner \u00e0 votre consommateur les pleins pouvoirs en termes de d\u00e9cision. Les clients appr\u00e9cient la possibilit\u00e9 d\u2019utiliser plusieurs canaux de distribution pour r\u00e9aliser leurs achats. Si vous avez besoin de plus d\u2019informations, n\u2019h\u00e9sitez pas \u00e0 contacter Click2Buy. Nous organiserons un rendez-vous afin de vous r\u00e9pondre de mani\u00e8re personnalis\u00e9e.<\/span><\/p>\n

     <\/p>\n

    Les trois points cl\u00e9s \u00e0 retenir<\/b> :<\/span><\/span><\/h2>\n

    \"avantages<\/p>\n

     <\/p>\n

    <\/p>\n","protected":false},"excerpt":{"rendered":"

    La France vs. l’Angleterre en football. Mac vs. PC. Thanos vs. Iron Man. Les rivalit\u00e9s les plus anim\u00e9e de notre histoire. Mais il en manque une de cette liste : where to buy vs. e-commerce. On l’oublie souvent, alors que c’est un probl\u00e8me que la plupart des entreprises rencontrent.   Vous \u00eates fabricant et vous […]<\/p>\n","protected":false},"author":4,"featured_media":49385,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"content-type":"","footnotes":""},"categories":[97,85,39],"tags":[],"class_list":["post-48857","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-conseils","category-ecommerce","category-where-to-buy"],"acf":[],"yoast_head":"\nComment le W2B et le E-commerce peuvent coexister en harmonie ? - Click2Buy<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/click2buy.com\/fr\/comment-le-w2b-et-le-e-commerce-peuvent-coexister-en-harmonie\/\" \/>\n<meta property=\"og:locale\" content=\"fr_FR\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Comment le W2B et le E-commerce peuvent coexister en harmonie ? - Click2Buy\" \/>\n<meta property=\"og:description\" content=\"La France vs. l’Angleterre en football. 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