{"id":49116,"date":"2022-08-26T15:49:16","date_gmt":"2022-08-26T13:49:16","guid":{"rendered":"https:\/\/click2buy.com\/\/?p=49116"},"modified":"2023-06-20T15:12:22","modified_gmt":"2023-06-20T13:12:22","slug":"top-5-des-kpi-e-commerce-a-surveiller","status":"publish","type":"post","link":"https:\/\/click2buy.com\/fr\/top-5-des-kpi-e-commerce-a-surveiller\/","title":{"rendered":"TOP 5 des KPI e-commerce \u00e0 surveiller"},"content":{"rendered":"<h1><span style=\"color: #ea4d30;\"><strong>KPI e-commerce : les indices de performance qu\u2019il vous faut !<\/strong><\/span><\/h1>\n<p><span style=\"font-weight: 400;\">Tous les sites e-commerce ont un point commun assez \u00e9vident : l\u2019importance de la <\/span><b>performance<\/b><span style=\"font-weight: 400;\"> et de la <\/span><b>rentabilit\u00e9<\/b><span style=\"font-weight: 400;\"> du site. \u00c9tablir des strat\u00e9gies financi\u00e8res ou encore marketing est une chose, mais savoir utiliser les <\/span><b>indicateurs de performance<\/b><span style=\"font-weight: 400;\"> adapt\u00e9s en est une autre. Et c\u2019est justement l\u00e0 que les KPI d\u00e9montrent tout leur potentiel !<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Voici tout ce qu\u2019il faut savoir sur les KPI e-commerce, les cl\u00e9s d\u2019un site e-commerce unique. Et surtout rentable !<\/span><\/p>\n<p style=\"text-align: center;\"><iframe class=\"giphy-embed\" src=\"https:\/\/giphy.com\/embed\/67ThRZlYBvibtdF9JH\" width=\"480\" height=\"360\" frameborder=\"0\" allowfullscreen=\"allowfullscreen\"><\/iframe><\/p>\n<p style=\"text-align: center;\"><a href=\"https:\/\/giphy.com\/gifs\/looneytunes-looney-tunes-bugs-bunny-pay-day-67ThRZlYBvibtdF9JH\">via GIPHY<\/a><\/p>\n<h2><span style=\"color: #314269;\"><strong>D\u00e9finition d\u2019un KPI<\/strong><\/span><\/h2>\n<p><b>KPI<\/b><span style=\"font-weight: 400;\"> est un terme anglais signifiant <\/span><i><span style=\"font-weight: 400;\">\u00ab\u00a0Key Performance Indicators\u00a0\u00bb<\/span><\/i><span style=\"font-weight: 400;\">, soit des indicateurs cl\u00e9s de performance si nous traduisons.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Il s\u2019agit d\u2019outils venant <\/span><b>analyser les performances d\u2019un site e-commerce<\/b><span style=\"font-weight: 400;\"> sous diff\u00e9rents angles : chiffres d\u2019affaires, fid\u00e9lit\u00e9 des clients, taux de clic, taux d\u2019abandon des paniers, typologie du trafic sur le site \u2026\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Ce qu\u2019il faut retenir, c\u2019est que les KPI permettent de quantifier des donn\u00e9es pr\u00e9cises. Il est ainsi possible de chiffrer concr\u00e8tement ce qui va et ce qui ne va pas sur le site, puis d\u2019am\u00e9liorer les performances de ce dernier.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Vous l\u2019aurez compris, afin d\u2019optimiser le fonctionnement ainsi que l\u2019attractivit\u00e9 d\u2019un site e-commerce, les KPI se r\u00e9v\u00e8lent absolument indispensables. Voici notre TOP 5 des KPI e-commerce qu\u2019il faut suivre de pr\u00e8s !<\/span><\/p>\n<h2><span style=\"color: #314269;\"><strong>1 &#8211; Le taux de conversion<\/strong><\/span><\/h2>\n<p><span style=\"font-weight: 400;\">Le <\/span><b>taux de conversion<\/b><span style=\"font-weight: 400;\">. On entend r\u00e9guli\u00e8rement parler de ce terme, et pour cause : il s\u2019agit de l\u2019un des KPI les plus essentiels pour tout e-commerce digne de ce nom. Pour le d\u00e9finir, le taux de conversion renvoie au <\/span><b>pourcentage de visiteurs qui sont transform\u00e9s en prospects potentiels<\/b><span style=\"font-weight: 400;\"> sur votre site.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Il permet d\u2019\u00e9valuer la page contenant le meilleur contenu, les ajouts au panier, ou encore le nombre total de pages consult\u00e9es par visiteur. Pour le calculer, rien de plus simple : il faut diviser le nombre de conversions par le nombre de visites, puis multiplier par 100. Par exemple, pour un site faisant l\u2019objet de 10.000 visites et de 6.000 ventes, le taux de conversion est de 6.000\/10.000 x100 = 60%.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Plus le taux de conversion est \u00e9lev\u00e9, et plus cela signifie que votre site est suffisamment fonctionnel et bien pens\u00e9 pour convaincre les clients de passer \u00e0 l\u2019acte d\u2019achat.<\/span><\/p>\n<p style=\"text-align: center;\"><iframe class=\"giphy-embed\" src=\"https:\/\/giphy.com\/embed\/h4TdHo3RExSbHd9bOe\" width=\"480\" height=\"425\" frameborder=\"0\" allowfullscreen=\"allowfullscreen\"><\/iframe><\/p>\n<p style=\"text-align: center;\"><a href=\"https:\/\/giphy.com\/gifs\/cbc-schitts-creek-h4TdHo3RExSbHd9bOe\">via GIPHY<\/a><\/p>\n<h2><span style=\"color: #314269;\"><strong>2 &#8211; Le ROI des campagnes publicitaires<\/strong><\/span><\/h2>\n<p><span style=\"font-weight: 400;\">Autre KPI \u00e0 surveiller minutieusement : le <\/span><b>retour sur investissement (ROI) de vos diverses campagnes publicitaires<\/b><span style=\"font-weight: 400;\">. Eh oui, faire de la pub ne suffit pas, il faut veiller \u00e0 ce qu\u2019elle soit <\/span><b>r\u00e9ellement utile<\/b><span style=\"font-weight: 400;\"> !<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Dans cette logique, ne restez pas sur vos acquis en vous disant que le lancement d\u2019une campagne publicitaire suffira \u00e0 faire de votre site e-commerce un succ\u00e8s. Loin de l\u00e0. Le KPI de ROI est justement parfait pour cela. Il permet de mesurer le degr\u00e9 de r\u00e9ussite d\u2019une campagne marketing, suivant les objectifs initialement d\u00e9termin\u00e9s (et on parle <\/span><b>d\u2019objectifs r\u00e9alistes<\/b><span style=\"font-weight: 400;\">). Un tel KPI peut venir v\u00e9rifier si votre site, apr\u00e8s op\u00e9ration marketing, a bien augment\u00e9 son nombre de visiteurs quotidiens, ou encore les d\u00e9penses moyennes par panier.<\/span><\/p>\n<h2><span style=\"color: #314269;\"><strong>3 &#8211; Le taux d\u2019abandon de panier<\/strong><\/span><\/h2>\n<p><span style=\"font-weight: 400;\">En parlant de panier, outre ce que d\u00e9pensent vos clients, vous devriez \u00e9galement vous int\u00e9resser \u00e0 leurs abandons de panier. Oui oui. Ce KPI fait partie des outils indispensables aux sites e-commerce, car ils indiquent le pourcentage de visiteurs qui ajoutent un ou plusieurs produits \u00e0 leur panier, mais finissent par quitter le site sans le valider. Et du coup <\/span><b>sans rien acheter<\/b><span style=\"font-weight: 400;\">.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Analyser le taux d\u2019abandon de panier est une v\u00e9ritable habitude \u00e0 int\u00e9grer \u00e0 votre routine quotidienne. Pour contrer ce qui distrait vos clients, ou encore pour mettre en place un emailing de relance pour les paniers en cours, ce KPI vous offrira dans tous les cas la possibilit\u00e9 de <\/span><b>comprendre pourquoi ces paniers ne sont pas valid\u00e9s.<\/b><span style=\"font-weight: 400;\"> Et donc ce qui manque aux clients afin de pouvoir les <\/span><b>convaincre<\/b><span style=\"font-weight: 400;\">.<\/span><\/p>\n<p style=\"text-align: center;\"><iframe class=\"giphy-embed\" src=\"https:\/\/giphy.com\/embed\/3o6UB5RrlQuMfZp82Y\" width=\"480\" height=\"356\" frameborder=\"0\" allowfullscreen=\"allowfullscreen\"><\/iframe><\/p>\n<p style=\"text-align: center;\"><a href=\"https:\/\/giphy.com\/gifs\/confused-travolta-poor-wallet-3o6UB5RrlQuMfZp82Y\">via GIPHY<\/a><\/p>\n<h2><span style=\"color: #314269;\"><strong>4 &#8211; Le co\u00fbt d\u2019acquisition du client<\/strong><\/span><\/h2>\n<p><span style=\"font-weight: 400;\">Ce terme peut para\u00eetre assez rude, et pourtant, il fait partie des donn\u00e9es primordiales des sites e-commerce. Par co\u00fbt d\u2019acquisition du client, il faut entendre le <\/span><b>montant qu\u2019il faut d\u00e9penser et investir pour obtenir un nouveau client<\/b><span style=\"font-weight: 400;\">. Autrement dit, gr\u00e2ce \u00e0 la d\u00e9termination de ce co\u00fbt, il vous sera ensuite plus simple de fixer votre ROI.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Pr\u00e9cision utile : <\/span><b>effectuez le calcul pour chaque canal de communication et chaque canal marketing, s\u00e9par\u00e9ment<\/b><span style=\"font-weight: 400;\">. Vous pourrez ainsi avoir une vision d\u2019ensemble sur les canaux les plus rentables dans lesquels il serait int\u00e9ressant d\u2019investir davantage, sans oublier ceux qui ne le sont pas et qui devraient de ce fait \u00eatre mis en veille.<\/span><\/p>\n<h2><span style=\"color: #314269;\"><strong>5 &#8211; Sans oublier le trafic du site<\/strong><\/span><\/h2>\n<p><span style=\"font-weight: 400;\">Enfin, le <\/span><b>trafic du site<\/b><span style=\"font-weight: 400;\"> est un facteur tellement essentiel qu\u2019il ne se mentionne m\u00eame plus. Nombre de pages vues par visite, nombre de visiteurs uniques ou r\u00e9guliers, sources de trafic, ou encore efficacit\u00e9 du maillage interne : le moindre d\u00e9tail du trafic internet de votre site peut \u00eatre d\u00e9cortiqu\u00e9.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Or, les statistiques de trafic ne doivent jamais \u00eatre n\u00e9glig\u00e9es, car elles indiquent tant la <\/span><b>popularit\u00e9<\/b><span style=\"font-weight: 400;\"> du site que sa capacit\u00e9 \u00e0 <\/span><b>optimiser un parcours client complet<\/b><span style=\"font-weight: 400;\">, de la visite sur le site \u00e0 l\u2019acte d\u2019achat.<\/span><\/p>\n<p style=\"text-align: center;\"><iframe class=\"giphy-embed\" src=\"https:\/\/giphy.com\/embed\/d3mlE7uhX8KFgEmY\" width=\"480\" height=\"264\" frameborder=\"0\" allowfullscreen=\"allowfullscreen\"><\/iframe><\/p>\n<p style=\"text-align: center;\"><a href=\"https:\/\/giphy.com\/gifs\/culture--think-hmm-d3mlE7uhX8KFgEmY\">via GIPHY<\/a><\/p>\n","protected":false},"excerpt":{"rendered":"<p>KPI e-commerce : les indices de performance qu\u2019il vous faut ! Tous les sites e-commerce ont un point commun assez \u00e9vident : l\u2019importance de la performance et de la rentabilit\u00e9 du site. \u00c9tablir des strat\u00e9gies financi\u00e8res ou encore marketing est une chose, mais savoir utiliser les indicateurs de performance adapt\u00e9s en est une autre. Et [&hellip;]<\/p>\n","protected":false},"author":4,"featured_media":49382,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"content-type":"","footnotes":""},"categories":[97,85],"tags":[],"class_list":["post-49116","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-conseils","category-ecommerce"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.2 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>TOP 5 des KPI e-commerce \u00e0 surveiller - Click2Buy<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/click2buy.com\/fr\/top-5-des-kpi-e-commerce-a-surveiller\/\" \/>\n<meta property=\"og:locale\" content=\"fr_FR\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"TOP 5 des KPI e-commerce \u00e0 surveiller - Click2Buy\" \/>\n<meta property=\"og:description\" content=\"KPI e-commerce : les indices de performance qu\u2019il vous faut ! Tous les sites e-commerce ont un point commun assez \u00e9vident : l\u2019importance de la performance et de la rentabilit\u00e9 du site. \u00c9tablir des strat\u00e9gies financi\u00e8res ou encore marketing est une chose, mais savoir utiliser les indicateurs de performance adapt\u00e9s en est une autre. Et [&hellip;]\" \/>\n<meta property=\"og:url\" content=\"https:\/\/click2buy.com\/fr\/top-5-des-kpi-e-commerce-a-surveiller\/\" \/>\n<meta property=\"og:site_name\" content=\"Click2Buy\" \/>\n<meta property=\"article:published_time\" content=\"2022-08-26T13:49:16+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2023-06-20T13:12:22+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/click2buy.com\/wp-content\/uploads\/2022\/08\/2.png\" \/>\n\t<meta property=\"og:image:width\" content=\"1484\" \/>\n\t<meta property=\"og:image:height\" content=\"804\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/png\" \/>\n<meta name=\"author\" content=\"Dan Stacey\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:label1\" content=\"\u00c9crit par\" \/>\n\t<meta name=\"twitter:data1\" content=\"Dan Stacey\" \/>\n\t<meta name=\"twitter:label2\" content=\"Dur\u00e9e de lecture estim\u00e9e\" \/>\n\t<meta name=\"twitter:data2\" content=\"5 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\/\/click2buy.com\/fr\/top-5-des-kpi-e-commerce-a-surveiller\/#article\",\"isPartOf\":{\"@id\":\"https:\/\/click2buy.com\/fr\/top-5-des-kpi-e-commerce-a-surveiller\/\"},\"author\":{\"name\":\"Dan Stacey\",\"@id\":\"https:\/\/click2buy.com\/fr\/#\/schema\/person\/fd404128f2f3df090a6cf4ba55ba88da\"},\"headline\":\"TOP 5 des KPI e-commerce \u00e0 surveiller\",\"datePublished\":\"2022-08-26T13:49:16+00:00\",\"dateModified\":\"2023-06-20T13:12:22+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\/\/click2buy.com\/fr\/top-5-des-kpi-e-commerce-a-surveiller\/\"},\"wordCount\":918,\"publisher\":{\"@id\":\"https:\/\/click2buy.com\/fr\/#organization\"},\"image\":{\"@id\":\"https:\/\/click2buy.com\/fr\/top-5-des-kpi-e-commerce-a-surveiller\/#primaryimage\"},\"thumbnailUrl\":\"https:\/\/click2buy.com\/wp-content\/uploads\/2022\/08\/2.png\",\"articleSection\":[\"Conseils\",\"Ecommerce\"],\"inLanguage\":\"fr-FR\"},{\"@type\":\"WebPage\",\"@id\":\"https:\/\/click2buy.com\/fr\/top-5-des-kpi-e-commerce-a-surveiller\/\",\"url\":\"https:\/\/click2buy.com\/fr\/top-5-des-kpi-e-commerce-a-surveiller\/\",\"name\":\"TOP 5 des KPI e-commerce \u00e0 surveiller - Click2Buy\",\"isPartOf\":{\"@id\":\"https:\/\/click2buy.com\/fr\/#website\"},\"primaryImageOfPage\":{\"@id\":\"https:\/\/click2buy.com\/fr\/top-5-des-kpi-e-commerce-a-surveiller\/#primaryimage\"},\"image\":{\"@id\":\"https:\/\/click2buy.com\/fr\/top-5-des-kpi-e-commerce-a-surveiller\/#primaryimage\"},\"thumbnailUrl\":\"https:\/\/click2buy.com\/wp-content\/uploads\/2022\/08\/2.png\",\"datePublished\":\"2022-08-26T13:49:16+00:00\",\"dateModified\":\"2023-06-20T13:12:22+00:00\",\"breadcrumb\":{\"@id\":\"https:\/\/click2buy.com\/fr\/top-5-des-kpi-e-commerce-a-surveiller\/#breadcrumb\"},\"inLanguage\":\"fr-FR\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\/\/click2buy.com\/fr\/top-5-des-kpi-e-commerce-a-surveiller\/\"]}]},{\"@type\":\"ImageObject\",\"inLanguage\":\"fr-FR\",\"@id\":\"https:\/\/click2buy.com\/fr\/top-5-des-kpi-e-commerce-a-surveiller\/#primaryimage\",\"url\":\"https:\/\/click2buy.com\/wp-content\/uploads\/2022\/08\/2.png\",\"contentUrl\":\"https:\/\/click2buy.com\/wp-content\/uploads\/2022\/08\/2.png\",\"width\":1484,\"height\":804,\"caption\":\"2\"},{\"@type\":\"BreadcrumbList\",\"@id\":\"https:\/\/click2buy.com\/fr\/top-5-des-kpi-e-commerce-a-surveiller\/#breadcrumb\",\"itemListElement\":[{\"@type\":\"ListItem\",\"position\":1,\"name\":\"Home\",\"item\":\"https:\/\/click2buy.com\/fr\/\"},{\"@type\":\"ListItem\",\"position\":2,\"name\":\"TOP 5 des KPI e-commerce \u00e0 surveiller\"}]},{\"@type\":\"WebSite\",\"@id\":\"https:\/\/click2buy.com\/fr\/#website\",\"url\":\"https:\/\/click2buy.com\/fr\/\",\"name\":\"Click2Buy\",\"description\":\"Facilite le parcours d&#039;achat\",\"publisher\":{\"@id\":\"https:\/\/click2buy.com\/fr\/#organization\"},\"potentialAction\":[{\"@type\":\"SearchAction\",\"target\":{\"@type\":\"EntryPoint\",\"urlTemplate\":\"https:\/\/click2buy.com\/fr\/?s={search_term_string}\"},\"query-input\":{\"@type\":\"PropertyValueSpecification\",\"valueRequired\":true,\"valueName\":\"search_term_string\"}}],\"inLanguage\":\"fr-FR\"},{\"@type\":\"Organization\",\"@id\":\"https:\/\/click2buy.com\/fr\/#organization\",\"name\":\"Click2Buy\",\"url\":\"https:\/\/click2buy.com\/fr\/\",\"logo\":{\"@type\":\"ImageObject\",\"inLanguage\":\"fr-FR\",\"@id\":\"https:\/\/click2buy.com\/fr\/#\/schema\/logo\/image\/\",\"url\":\"https:\/\/click2buy.com\/wp-content\/uploads\/2026\/02\/Logo-Click2buy-1.webp\",\"contentUrl\":\"https:\/\/click2buy.com\/wp-content\/uploads\/2026\/02\/Logo-Click2buy-1.webp\",\"width\":2480,\"height\":559,\"caption\":\"Click2Buy\"},\"image\":{\"@id\":\"https:\/\/click2buy.com\/fr\/#\/schema\/logo\/image\/\"},\"sameAs\":[\"https:\/\/www.linkedin.com\/company\/5258346\"]},{\"@type\":\"Person\",\"@id\":\"https:\/\/click2buy.com\/fr\/#\/schema\/person\/fd404128f2f3df090a6cf4ba55ba88da\",\"name\":\"Dan Stacey\",\"url\":\"https:\/\/click2buy.com\/fr\/author\/dan\/\"}]}<\/script>\n<!-- \/ Yoast SEO plugin. -->","yoast_head_json":{"title":"TOP 5 des KPI e-commerce \u00e0 surveiller - Click2Buy","robots":{"index":"index","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"canonical":"https:\/\/click2buy.com\/fr\/top-5-des-kpi-e-commerce-a-surveiller\/","og_locale":"fr_FR","og_type":"article","og_title":"TOP 5 des KPI e-commerce \u00e0 surveiller - Click2Buy","og_description":"KPI e-commerce : les indices de performance qu\u2019il vous faut ! Tous les sites e-commerce ont un point commun assez \u00e9vident : l\u2019importance de la performance et de la rentabilit\u00e9 du site. \u00c9tablir des strat\u00e9gies financi\u00e8res ou encore marketing est une chose, mais savoir utiliser les indicateurs de performance adapt\u00e9s en est une autre. Et [&hellip;]","og_url":"https:\/\/click2buy.com\/fr\/top-5-des-kpi-e-commerce-a-surveiller\/","og_site_name":"Click2Buy","article_published_time":"2022-08-26T13:49:16+00:00","article_modified_time":"2023-06-20T13:12:22+00:00","og_image":[{"width":1484,"height":804,"url":"https:\/\/click2buy.com\/wp-content\/uploads\/2022\/08\/2.png","type":"image\/png"}],"author":"Dan Stacey","twitter_card":"summary_large_image","twitter_misc":{"\u00c9crit par":"Dan Stacey","Dur\u00e9e de lecture estim\u00e9e":"5 minutes"},"schema":{"@context":"https:\/\/schema.org","@graph":[{"@type":"Article","@id":"https:\/\/click2buy.com\/fr\/top-5-des-kpi-e-commerce-a-surveiller\/#article","isPartOf":{"@id":"https:\/\/click2buy.com\/fr\/top-5-des-kpi-e-commerce-a-surveiller\/"},"author":{"name":"Dan Stacey","@id":"https:\/\/click2buy.com\/fr\/#\/schema\/person\/fd404128f2f3df090a6cf4ba55ba88da"},"headline":"TOP 5 des KPI e-commerce \u00e0 surveiller","datePublished":"2022-08-26T13:49:16+00:00","dateModified":"2023-06-20T13:12:22+00:00","mainEntityOfPage":{"@id":"https:\/\/click2buy.com\/fr\/top-5-des-kpi-e-commerce-a-surveiller\/"},"wordCount":918,"publisher":{"@id":"https:\/\/click2buy.com\/fr\/#organization"},"image":{"@id":"https:\/\/click2buy.com\/fr\/top-5-des-kpi-e-commerce-a-surveiller\/#primaryimage"},"thumbnailUrl":"https:\/\/click2buy.com\/wp-content\/uploads\/2022\/08\/2.png","articleSection":["Conseils","Ecommerce"],"inLanguage":"fr-FR"},{"@type":"WebPage","@id":"https:\/\/click2buy.com\/fr\/top-5-des-kpi-e-commerce-a-surveiller\/","url":"https:\/\/click2buy.com\/fr\/top-5-des-kpi-e-commerce-a-surveiller\/","name":"TOP 5 des KPI e-commerce \u00e0 surveiller - Click2Buy","isPartOf":{"@id":"https:\/\/click2buy.com\/fr\/#website"},"primaryImageOfPage":{"@id":"https:\/\/click2buy.com\/fr\/top-5-des-kpi-e-commerce-a-surveiller\/#primaryimage"},"image":{"@id":"https:\/\/click2buy.com\/fr\/top-5-des-kpi-e-commerce-a-surveiller\/#primaryimage"},"thumbnailUrl":"https:\/\/click2buy.com\/wp-content\/uploads\/2022\/08\/2.png","datePublished":"2022-08-26T13:49:16+00:00","dateModified":"2023-06-20T13:12:22+00:00","breadcrumb":{"@id":"https:\/\/click2buy.com\/fr\/top-5-des-kpi-e-commerce-a-surveiller\/#breadcrumb"},"inLanguage":"fr-FR","potentialAction":[{"@type":"ReadAction","target":["https:\/\/click2buy.com\/fr\/top-5-des-kpi-e-commerce-a-surveiller\/"]}]},{"@type":"ImageObject","inLanguage":"fr-FR","@id":"https:\/\/click2buy.com\/fr\/top-5-des-kpi-e-commerce-a-surveiller\/#primaryimage","url":"https:\/\/click2buy.com\/wp-content\/uploads\/2022\/08\/2.png","contentUrl":"https:\/\/click2buy.com\/wp-content\/uploads\/2022\/08\/2.png","width":1484,"height":804,"caption":"2"},{"@type":"BreadcrumbList","@id":"https:\/\/click2buy.com\/fr\/top-5-des-kpi-e-commerce-a-surveiller\/#breadcrumb","itemListElement":[{"@type":"ListItem","position":1,"name":"Home","item":"https:\/\/click2buy.com\/fr\/"},{"@type":"ListItem","position":2,"name":"TOP 5 des KPI e-commerce \u00e0 surveiller"}]},{"@type":"WebSite","@id":"https:\/\/click2buy.com\/fr\/#website","url":"https:\/\/click2buy.com\/fr\/","name":"Click2Buy","description":"Facilite le parcours d&#039;achat","publisher":{"@id":"https:\/\/click2buy.com\/fr\/#organization"},"potentialAction":[{"@type":"SearchAction","target":{"@type":"EntryPoint","urlTemplate":"https:\/\/click2buy.com\/fr\/?s={search_term_string}"},"query-input":{"@type":"PropertyValueSpecification","valueRequired":true,"valueName":"search_term_string"}}],"inLanguage":"fr-FR"},{"@type":"Organization","@id":"https:\/\/click2buy.com\/fr\/#organization","name":"Click2Buy","url":"https:\/\/click2buy.com\/fr\/","logo":{"@type":"ImageObject","inLanguage":"fr-FR","@id":"https:\/\/click2buy.com\/fr\/#\/schema\/logo\/image\/","url":"https:\/\/click2buy.com\/wp-content\/uploads\/2026\/02\/Logo-Click2buy-1.webp","contentUrl":"https:\/\/click2buy.com\/wp-content\/uploads\/2026\/02\/Logo-Click2buy-1.webp","width":2480,"height":559,"caption":"Click2Buy"},"image":{"@id":"https:\/\/click2buy.com\/fr\/#\/schema\/logo\/image\/"},"sameAs":["https:\/\/www.linkedin.com\/company\/5258346"]},{"@type":"Person","@id":"https:\/\/click2buy.com\/fr\/#\/schema\/person\/fd404128f2f3df090a6cf4ba55ba88da","name":"Dan Stacey","url":"https:\/\/click2buy.com\/fr\/author\/dan\/"}]}},"_links":{"self":[{"href":"https:\/\/click2buy.com\/fr\/wp-json\/wp\/v2\/posts\/49116","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/click2buy.com\/fr\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/click2buy.com\/fr\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/click2buy.com\/fr\/wp-json\/wp\/v2\/users\/4"}],"replies":[{"embeddable":true,"href":"https:\/\/click2buy.com\/fr\/wp-json\/wp\/v2\/comments?post=49116"}],"version-history":[{"count":0,"href":"https:\/\/click2buy.com\/fr\/wp-json\/wp\/v2\/posts\/49116\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/click2buy.com\/fr\/wp-json\/wp\/v2\/media\/49382"}],"wp:attachment":[{"href":"https:\/\/click2buy.com\/fr\/wp-json\/wp\/v2\/media?parent=49116"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/click2buy.com\/fr\/wp-json\/wp\/v2\/categories?post=49116"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/click2buy.com\/fr\/wp-json\/wp\/v2\/tags?post=49116"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}