Michelin: Bridging the gap between brands and retailers
Founded in 1889 by the Michelin brothers, this French enterprise is now a global leader in the tire industry. Operating across numerous countries, Michelin offers an extensive range of tires for various vehicles. Renowned for its innovation and commitment to quality and sustainability, Michelin stands as a benchmark in the automotive sector.
In 2020, Tyredating turned to Click2Buy because it was looking for a solution to create a sales funnel from Michelin’s websites to their partner distributors.
The company wanted to offer the smoothest possible path to guarantee the best user experience.
Michelin needed to monetize its websites and improve its relationships with retailers over the long term.
The Where to Buy solution has generated qualified traffic from Michelin sites to some thirty distributors worldwide who have the products in stock.
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“The qualified traffic driven by the Where to Buy solution showcases conversion rates that surpass the website average. Thanks to its impressive performance, we not only achieve a positive return on investment but also turn our efforts into a profitable venture!”
Richard Lapeyrère – Data-Driven Performance Director @ Tyredating
The results obtained with Click2buy
Number of qualified visits sent to French retailers in 1 month.
Last NPS left by Tyredating.
People who open the solution and are redirected to a retailer.