What your where to buy should really tell your marketing teams

Ce que votre Where To Buy devrait vraiment dire à vos équipes marketing

A where to buy is not just about sending shoppers to a retailer. It is a source of strategic data for marketing teams such as conversion rates by retailer, buying behavior, real time product availability and geographic performance. The key is knowing which metrics to use to guide actions with precision.

Without e-commerce, here is how I really measure my in-store sales

Without e-commerce, here is how I really measure my in-store sales

Do you manage your in-store sales without an e-commerce channel? The data reported by your distributors is a goldmine of information that is often underused. Learn how to structure, fine-tune and analyze this data to get a reliable measure of your sell-out and make informed marketing decisions.