Store locator: the shortcut to covering your entire distribution network
Store locators are often dismissed as a mere technical detail. In reality, they are a simple tool that can make a real difference to retail sales.
PriceSpider vs Click2Buy: which drive-to-retail solution should you choose?
Comparing PriceSpider and Click2Buy for drive-to-retail requires some nuance. Both solutions operate in a similar space: they help brands connect their digital touchpoints with retailers. However, they do not always address the same operational need. PriceSpider is often associated with Where-to-Buy, digital shelf analytics, shoppable media and retail monitoring. Click2Buy, on the other hand, focuses […]
MikMak vs Click2Buy: which one truly converts shoppers?
Comparing MikMak and Click2Buy comes down to one simple question: what truly converts a shopper? A shoppable format? A link to a retailer? A buy now button? Or a complete journey that guides the user to the right product, at the right retailer, supported by the right data? Both platforms address similar challenges, but they […]
SmartCommerce vs Click2Buy: which one truly converts in retail?
Comparing SmartCommerce and Click2Buy to maximize retail conversions comes down to one simple question: are you trying to send a shopper directly to a cart, or manage the entire journey that turns intent into action at a retailer? Both approaches can be useful. SmartCommerce is often associated with direct-to-cart, click-to-cart and short paths to checkout. […]
Adimo vs Click2Buy: which platform really activates your shoppable campaigns?
Comparing Adimo and Click2Buy for shoppable campaign activation comes down to one very practical question: do you mainly want to shorten the path to a basket, or manage the entire buying journey toward distributors? Both approaches can make sense. Adimo is often associated with buy now, add-to-basket and shoppable marketing mechanics. Click2Buy, on the other […]
Alternatives to ChannelSight: which platform should FMCG brands choose?
ChannelSight is one of the platforms that helped FMCG brands structure their digital buying journeys through where-to-buy, shoppable media, retailer redirection and digital shelf monitoring. The point is not to claim that the solution is no longer useful. That would be too simplistic. The real issue is that brand expectations have changed. Today, an FMCG […]
Adimo alternatives: which shopper stack should you choose now?
Replacing Adimo does not necessarily mean starting again from scratch. In many cases, it simply means that the brand has grown, its shopper campaigns have become more complex, or its current stack no longer meets its retail, measurement and activation requirements. Adimo is often associated with shoppable marketing, buy now, add-to-basket and connections between content […]
Why PriceSpider-style solutions are no longer enough in 2026
Solutions like PriceSpider have played a major role in structuring the where-to-buy, digital shelf analytics and retail monitoring markets. They have helped brands track their online presence more effectively, monitor products across distributors and create shorter paths to purchase. The point is not to claim that these solutions are no longer useful. That would be […]
MikMak and retail media: what is no longer enough for brands
MikMak-style platforms have played a genuine role in the evolution of retail media. They have helped brands make their campaigns more shoppable, connect content with distributors and monitor part of the buying journey more effectively. The point is not to claim that these solutions are no longer useful. That would be too simplistic and inaccurate. […]
Swaven vs Click2Buy: which platform should you choose for drive-to-store?
Comparing Swaven and Click2Buy for drive-to-store can quickly become confusing if every solution is placed in the same category. Both approaches involve retail, digital activation and redirection toward distributors. But the real issue is not only sending a consumer to a point of sale. It is determining whether the platform helps the brand manage the […]