Wayvia vs Click2Buy: which solution should you choose to connect media and retail?
Wayvia and Click2Buy both connect media and retail, but not with the same logic. Here is how to compare both platforms based on your needs: shoppable media, retailer data, where-to-buy and intent measurement.
Top 5 alternatives to PriceSpider in 2026
PriceSpider remains a benchmark for where-to-buy and digital shelf, but not every brand has the same needs. Here are 5 alternatives to compare in 2026 based on data, activation and retail performance.
SPINS vs Click2Buy: retail data or purchase activation?
SPINS mainly helps brands read the market and retail performance. Click2Buy helps activate purchase intent toward distributors. Here is how to compare both without putting them in the same category.
Alternatives to SmartCommerce: which stack should you choose to convert better?
SmartCommerce helps shorten the path to the retailer basket, but not every brand has the same need. Here is how to compare alternatives based on activation, data, where-to-buy and measurement.
Beauty and parapharmacy: what breaks your sales between the click and the store
The buying journey between a brand website and the physical point of sale is still full of friction in Europe. We analyze the four major obstacles that break where-to-buy conversion and how to smooth the customer experience to boost real sales.
Agentic commerce: why where-to-buy is becoming decisive
AI can recommend, compare and guide. But without a reliable where-to-buy, it stops before purchase. Here is why this layer is becoming essential between algorithmic advice and the retailer basket.
Supplier portal or not: who really controls your product data?
The real issue is not having one more supplier portal. It is knowing whether your CPG brand keeps control of its product data, quality rules and ability to reuse them everywhere.
Industrial B2B: the e-commerce lessons CPG brands should copy
Industrial B2B has learned to sell with more precision, more data and more self-service. CPG brands should adopt these habits to manage their e-commerce more effectively.
First-party CPG: taking back control of your audience
Measuring your audience without depending on retailers means becoming more precise, more responsive and more useful again. Here is how a CPG brand can build its own first-party base without losing the link to real sales.
AI and pricing: what CPG brands can finally see in real time
AI is changing price intelligence faster than many think. For CPG brands, this means fewer blind spots, more responsiveness and better management of price gaps across retailers.