Launching a CPG product: the where-to-buy checklist you cannot miss
A product launch without a where-to-buy ready from the start means lost traffic. Here is the practical checklist to make your strategy operational from day one and avoid gaps in the buying journey.
Is your PIM ready for digital retail? The 8 data points that really make the difference
A PIM can centralize your product data, but that does not mean it is ready for digital retail. Here are the 8 pieces of information that really matter for a reliable, useful and high-performing where to buy.
Expo West 2026: what CPG brands should really take away
Expo West 2026 confirms one thing: winning CPG brands no longer watch trends from a distance. They quickly turn market signals into products that are clearer, more useful and better positioned.
What your Amazon product page does not yet tell AI agents
Your Amazon product page may still convert, but it is no longer enough for agentic commerce. Structure, clarity, product proof and usable assets now make the difference.
Alternative to DataWeave or Brandquad: why a European solution changes the game
Choosing a European alternative to DataWeave or Brandquad is not just about switching tools. It means taking back control of your product data, digital shelf management and operational proximity.
Shoppable media: how to turn a display banner into an instant point of sale
A banner that only generates clicks is limited. Shoppable media connects display to a real point of sale, with a shorter, more measurable journey that is more useful for conversion.
Measuring Brand Visibility on ChatGPT: The New Frontier of Marketing Performance
Traditional SEO tools are blind to AI-generated recommendations. Learn why AI brand visibility is the new must-have KPI, the limits of manual testing, and how to implement a structured monitoring strategy to track your share of voice across ChatGPT, Claude, and Gemini.
E commerce price monitoring automate distributor price tracking
Automate e commerce price monitoring and stay in control of distributor pricing. Track price gaps, ensure msrp compliance and get real time alerts to manage your pricing strategy with reliable and actionable data.
Out of stock: what I learned from using real-time alerts to protect my conversion rate
An out-of-stock issue is not always visible but it is costly. Detect unavailable products in real time, trigger smart alerts and protect your conversion rate before it drops
2026 comparison: the price monitoring tools we actually tested (and what we think of them)
Prisync, Minderest, Netrivals, Click2Buy: they all promise to track your competitors’ prices. But which one actually fits your context? A practical overview of price monitoring and competitive pricing tools to help you choose the right one in 2026.