With a focus on three distinct realms – swimming pools, wellbeing, and aquatic leisure – Poolstar has established itself as a French manufacturer that embodies innovation at its core. Since 2006, the brand has evolved into a true industry benchmark. Today, Poolstar products are distributed through various channels, including specialized stores, major home improvement retailers, and authorized dealers.
Context
Once destined for direct online sales to the general public, Poolstar made a bold move in 2010, shifting its focus to the B2B market. With a desire to enhance its market presence, Poolstar sought out renowned retail giants that had already gained the trust of consumers.
Needs and challenges
Embracing the digital age and aiming to create a seamless customer experience, Poolstar made a strategic decision to integrate a cutting-edge Where to Buy solution on its website. This transformative step allowed Poolstar to tap into the power of generated traffic and convert it into tangible in-store visits through an irresistible drive-to-store strategy.
