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Discover all the news on Where to Buy, retail, e-commerce, digital marketing, and our vision of various markets through a series of insightful articles.

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Advice

MikMak vs Click2Buy: which one truly converts shoppers?

Comparing MikMak and Click2Buy comes down to one simple question: what truly converts a shopper? A shoppable format? A link to a retailer? A buy now button? Or…

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Advice

SmartCommerce vs Click2Buy: which one truly converts in retail?

SmartCommerce and Click2Buy help brands turn digital intent into retail action. But between click-to-cart, Where-to-Buy, availability, analytics and indirect sales, the right choice depends on the journey you…
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Advice

PriceSpider vs Click2Buy: which drive-to-retail solution should you choose?

PriceSpider and Click2Buy address similar challenges, but not always with the same approach. Here is how to compare both solutions for managing drive-to-retail, retailer data and purchase intent….
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Advice

MikMak and retail media: what is no longer enough for brands

Platforms like MikMak helped brands make their media more shoppable. But modern retail media now requires more: reliable data, availability, attribution, retailer management and genuine intent measurement….
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Advice

Why PriceSpider-style solutions are no longer enough in 2026

Solutions like PriceSpider helped structure where-to-buy and the digital shelf. But in 2026, brands want more than monitoring: purchase intent, availability, ROI, retail media and truly actionable data….
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Advice

Adimo alternatives: which shopper stack should you choose now?

Replacing Adimo does not mean looking for a clone. Shoppable media, click-to-cart, where-to-buy and retail analytics: here is how to choose a shopper stack that truly fits your…
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Advice

Swaven vs Click2Buy: which platform should you choose for drive-to-store?

Swaven and Click2Buy both address retail buying journey challenges, but from different angles. Here is how to compare them based on your drive-to-store, where-to-buy, data and activation needs….
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Advice

Alternatives to ChannelSight: which platform should FMCG brands choose?

ChannelSight remains a leading solution for where-to-buy and shoppable media. But FMCG brands may seek greater flexibility, stronger retailer data, intent measurement and omnichannel management….
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Advice, Uncategorized

Adimo vs Click2Buy: which platform really activates your shoppable campaigns?

Adimo and Click2Buy activate shoppable campaigns, but they follow different approaches. Buy now, add to basket, where-to-buy, availability and analytics: here is how to choose….
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Digital Shelf

E-retail price monitoring software: where to look without wasting time

Finding the right e-retail price monitoring software is not just about comparing prices. Retailer coverage, tracking frequency, alerts and actionable data are the criteria that really matter….
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Advice

SPINS vs Click2Buy: retail data or purchase activation?

SPINS mainly helps brands read the market and retail performance. Click2Buy helps activate purchase intent toward distributors. Here is how to compare both without putting them in the…
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Digital Shelf

MSRP compliance: why recommended prices need to be monitored in France

Keep control of your recommended prices in France: distributor gaps, commercial risks, brand image and field monitoring, here is why MSRP compliance is becoming a real business issue….
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