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Discover all the news on Where to Buy, retail, e-commerce, digital marketing, and our vision of various markets through a series of insightful articles.

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Advice

SPINS vs Click2Buy: retail data or purchase activation?

SPINS mainly helps brands read the market and retail performance. Click2Buy helps activate purchase intent toward distributors. Here is how to compare both without putting them in the…
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Digital Shelf

MSRP compliance: why recommended prices need to be monitored in France

Keep control of your recommended prices in France: distributor gaps, commercial risks, brand image and field monitoring, here is why MSRP compliance is becoming a real business issue….
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Advice

Wayvia vs Click2Buy: which solution should you choose to connect media and retail?

Wayvia and Click2Buy both connect media and retail, but not with the same logic. Here is how to compare both platforms based on your needs: shoppable media, retailer…
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Digital Shelf

Audit or demo: what I learned before choosing my price monitoring tool

Audit or demo, the choice is not trivial. Compare approaches, identify the right criteria and avoid common mistakes to select a price monitoring tool that truly delivers business…
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Advice

From trade show to order: how to convert sell-in with digital

A good trade show conversation is no longer enough. To turn retailer interest into a real order, brands need a clear, fast and usable digital follow-up as soon…
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Advice

Is your PIM ready for digital retail? The 8 data points that really make the difference

A PIM can centralize your product data, but that does not mean it is ready for digital retail. Here are the 8 pieces of information that really matter…
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Advice

Alternative to DataWeave or Brandquad: why a European solution changes the game

Choosing a European alternative to DataWeave or Brandquad is not just about switching tools. It means taking back control of your product data, digital shelf management and operational…
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Advice

Beauty and parapharmacy: what breaks your sales between the click and the store

The buying journey between a brand website and the physical point of sale is still full of friction in Europe. We analyze the four major obstacles that break…
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Advice

AI and pricing: what CPG brands can finally see in real time

AI is changing price intelligence faster than many think. For CPG brands, this means fewer blind spots, more responsiveness and better management of price gaps across retailers….
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Where to buy

DTC or retail: why where-to-buy remains vital in Europe

Selling direct is not enough to keep control of the buying journey. In Europe, a brand that cuts its where-to-buy often loses coverage, measurement and influence with retailers….
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Advice

Expo West 2026: what CPG brands should really take away

Expo West 2026 confirms one thing: winning CPG brands no longer watch trends from a distance. They quickly turn market signals into products that are clearer, more useful…
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Advice

What your Amazon product page does not yet tell AI agents

Your Amazon product page may still convert, but it is no longer enough for agentic commerce. Structure, clarity, product proof and usable assets now make the difference….
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