Recognized leader in the health and wellness sector, the Urgo Group is an established French laboratory with a long history marked by innovation and quality. The Urgo Group provides a wide range of healthcare products, combining effectiveness and accessibility. Their slogan, ‘All your ailments deserve Urgo,’ embodies the brand’s commitment to offering effective healthcare solutions, underscoring their status as the preferred laboratory among pharmacists.
Context
In a context marked by Covid-19, where pharmacy visits were limited, this healthcare industry leader had to rethink its business approach. Recognized as the preferred laboratory of pharmacists, Urgo had, until then, a simple showcase website, acting more like a catalog than an active sales channel
Needs and challenges
Faced with the challenges of the digital market, Urgo chose to revolutionize its strategy by partnering with Click2Buy. This collaboration gave rise to an innovative approach where campaigns are not only creative but also focused on measurable results and significant impact.
