Frosch, a leading brand in eco-friendly cleaning products, is part of the Werner & Mertz group. Committed to environmental sustainability, it strives to offer effective cleaning solutions while being respectful of the planet.
To streamline access to its products and strengthen the connection between its consumers and distributors, Frosch has integrated the Click2Buy solution on its website in Spain. This strategic decision simplifies the purchasing journey and enhances the visibility of its points of sale, both online and in physical stores.
Context
Before implementing Click2Buy, Frosch’s website primarily served as a platform to showcase its range of eco-friendly products. However, consumers had no direct way to find out where to purchase the brand’s products, whether online or in stores.
Frosch wanted to provide a simple and intuitive solution to help its customers quickly locate retailers carrying its products while also improving the user experience on its website.
Needs
By integrating Click2Buy, Frosch aimed to achieve several key objectives:
- Optimize the user experience: Provide a seamless journey where customers select their product, enter their postal code, and instantly receive a list of purchasing options.
- Facilitate product access: Enable consumers to quickly locate points of sale, both online and in stores, through a simple and intuitive module.
- Create a direct link with retailers: Display real-time product availability and strengthen the relationship between Frosch, its retailers, and consumers.
The implementation of Click2Buy was smooth, directly integrated into Frosch’s website, ensuring an optimal user experience.
Thanks to Click2Buy, Frosch has significantly improved product accessibility in Spain. The tool provides a fast and simple experience for consumers while allowing the brand to monitor the evolution of its distribution network with detailed statistics.
A strategic partnership that combines ease of use, efficiency, and an optimized purchasing journey, contributing to Frosch’s growth in the Spanish market.
