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La Martiniquaise-Bardinet

Expanding a Beverage Multinational’s Distribution Network with Where To Buy

How the group optimized their sales channels, developed their retail network and boosted their revenue with Click2Buy!
LMB Logo - HQ

Founded by Jean Cayard in 1934, La Martiniquaise-Bardinet is a French group that has developed a broad portfolio of brands in all categories of wines and spirits. Exceeding €1 billion in annual sales, the Group possesses 38 subsidiaries and production sites.


The La Martiniquaise-Bardinet group was tasked with improving the user experience of its visitors across all of their branded websites as well as solving the problems related to the accessibility of certain products in its physical and digital points of sale.

Needs and challenges

On the recommendation of Auchan, the group turned to Click2Buy, who offered them an innovative solution to revolutionize their customer journey.

Results obtained with Click2Buy

  • Click2Buy partner since 2015
  • 35% increase in revenue following the installation of the Where to Buy solution
  • 300% increase in the number of retailer partners from 2017 to 2022

Hélène Regnaud - 

Head of Digital @ 

LMB Logo - HQ

"Click2Buy is an essential solution that we deploy on all of our brands’ sites. Once the solution is set up, using it is quite intuitive, unlike other tools we’ve encountered."


La Martiniquaise - Case Study - Click2Buy

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